[Leica] Wired Leica S

[mark at rabinergroup.com (Mark Rabiner)]

http://www.wired.com/gadgetlab/2009/08/leica-releases-s2-system-specs-world-
snores/

WIRED is a very reputable rag becoming iconic in a very short time but here
they are having a guy write up the new Leica S2 system who doesn't have the
beginning of an even clue.
Marshall McLuhan would have gotten it.
It ain't rocket science.
WIRED should know that understanding laptops and understanding modern camera
gear is not quite the same exact set of talents.

The Leica S2 system about to descend upon us any minute now as a faster
quality solution to high end medium format digital photography which is
dominated by cube cameras.
Big waves are about to be made by a very small company in Solms Germany.
It really is more Leica like - much faster handling and compact; there are
always those who just feel 100 times more comfortable with a standard SLR
and cant quite get over the cubes.
In the 90's they'd have a Pentax 6x7.
http://www.luminous-landscape.com/reviews/cameras/pentax67ii.shtml

The Leica S2 system will provide a life support system for state of the art
Leica glass. AF and for sub medium format.
Which should blow away Fuji for Hasselblad H and Mamiya Sekor glass for
Mamiya which nobody is putting in a time capsule and sending off to Venus.
And should show up the Schneider glass for Leaf AFi  6x6 AF;
That will be an interesting evaluation.
And other high end German glass options for semi workable technical cameras.
Linos. Rodenstock. Schneider again.

It's a camera system which would be responsive for the most visible quality
magazine work; 
As in the covers of Vogue and top fashion magazines all over the world. And
consumer magazines. And catalog work.

And landscape photography for multi millionaires on the go; in the forest.
Where no Range Rover would dare to go.
But be mainly a rental more so then a thing somebody goes out and buys with
money. 

Is it just pros who rent specialized camera gear for certain occasions?
Do you stop off at the rental counter before heading off to the woods?
Soon they'll have anti Bear spray at that counter at Calumet.

Mark William Rabiner