Archived posting to the Leica Users Group, 2006/10/07
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Richard, The problem there is that the Panasonic clones are significantly cheaper. Who would pay a small fortune for a red dot on an essentially short term buy? Cheers Jayanand Richard wrote: > Nah, you don't need to attract 100% of the new customers to buy a M7 > or M8, you only need to attract large number of customers to buy the > "cheaper" d-luxes, c-luxes, etc. and if 10% and 20% of the new > customers buy the M7 or M8, then might be sufficient. > > At 02:21 PM 10/7/2006, Nathan Wajsman wrote: > >> John, >> >> I agree that the M8 is an excellent product, based on the reports we >> have seen here on the list and on my own fondling of it at Photokina >> last weekend. I am speaking purely from a marketing point of view: >> the LHSA/LUG crowd is simply not big enough to sustain the company. >> The challenge is to get new customers, people who have not previously >> used Leica. Whether they will be able to do that at the price point >> they currently are at is another matter. >> >> Nathan >> >> John Collier wrote: >> >>> Well they won't broaden their market by trying to make a Cankon >>> clone. I think making a unique product that everyone will want is >>> the way to go. As long as the M8 comes soon and stable, it will sell. >>> >>> John Collier >>> >>> >>> On 7-Oct-06, at 2:44 AM, Nathan Wajsman wrote: >>> >>>> The thing is, as he says in the Times article, Leica needs to >>>> broaden its market beyond the LHSA crowd. Those people are devoted, >>>> but they are not going to carry the company forward. >>> > > // richard (This email is for mailing lists. To reach me directly, > please use richard at imagecraft.com) > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information > >