Archived posting to the Leica Users Group, 2006/07/12
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]The greatest impact of the Internet is to break the traditional barriers of time and distance. Local (and national/international) papers and magazines are no longer constrained by physical media distribution. Look at the PoW that is distributed for comment weekly here. The photo club function has been replaced. Local papers can distribute local news to any where in the world. I spent a few years in my formative years in a small town in southern Ontario called Tillsonburg which had a small local news paper. I would like to remain connected to the people & events there. Before the Internet, I can only do that with great effort and cost but now I can do it online (http://www.tillsonburgnews.com/) for no incremental cost to me. The trick for the Tillsonburg News is to put ads relevant to me on their website. This is not always easy though companies like Google, NYT, and Yahoo do it geographically. The tricky part of ad placement for the local publication is that I might want to know what businesses that I use to frequent as a teenager are still there but it is more profitable for the Tillsonburg News to display ads to me that are relevant to Ottawa where I now live. Given the migration that has occurred in the last 50 years in the West, there is great future for local publications to keep people connected to their past. Consider China, where around 150M people has migrated internally in the last 30 years (or less). Keeping people connected to their past is/can be very profitable. Regards, Spencer On Jul 12, 2006, at 11:42, David Young wrote: > > I believe you are right, Neil. Printed newspapers are advertising > supported now, and if they do it right, they can continue that > way. The trick, for smaller, local newspapers will be to attract > local readers, who will respond to local advertising, with local > news that's not in the big papers.