Archived posting to the Leica Users Group, 2006/07/12
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]On Jul 12, 2006, at 16:32, Ted Grant wrote: > Didier, > No question, the internet has and is making a major mark in the > publishing business, newspapers, books, magazines and almost every > other form of printed matter. > > I suppose the only money making way they can keep profitable is charge > a fee to enter the site as we see with some newspapers today. > > Not long ago I read an article pointing out many of the sites we > receive at no cost will gradually become "pay for sites" simply > because companies will eventually have to receive some form of > financial compenstion rather than giving it away. Why? > > Well someone has to be paid to enter the information to the site and > most corporations are not benevolent societies. Like you, before my > morning paper arrives at 5.30 a.m., I've already read most of the > major stories off the internet. > > So it's almost asking... "Why bother paying for a subscription when I > can read it for free on the screen before the paper arrives?" That > eventually leads to, cancel subscription! And if this occurs in large > numbers somebody is going to be paying for what we read on screen > sooner or later. Or the newspaper goes belly-up. Maybe? > > ted Ted, I believe that newspapers will flourish online without charging a subscription price once they learn how google and yahoo make billions from advertising. As the readership transfers from newsprint to online in higher numbers, the advertisers will realize that that is where their market is and can then zero in on specific targets for their products. It may take some rethinking on advertisers but they will eventually get it..... Neil