Archived posting to the Leica Users Group, 2005/08/27

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Subject: [Leica] Leica branded lenses
From: mark at rabinergroup.com (Mark Rabiner)
Date: Sat Aug 27 01:07:24 2005

On 8/26/05 9:49 PM, "Nathan Wajsman" <nathan.wajsman@planet.nl> typed:

> Mark,
> 
> I am not insulting Leica or any person on the list or off. The thread is
> by a group of people who are largely sympathetic to Leica and who are
> trying to figure out how Leica can expand its business based on what is
> undoubtedly its core competence--making world-class lenses.
> 
> The reality of the market is that the majority of photographers are
> shifting or have shifted to digital capture. Among them are some
> ex-Leica users who got tired of waiting for the DMR or who (like me)
> decided that the DMR is not the right solution for them and therefore
> went with another body. Let's face it, from a commercial standpoint the
> whole line of Leica SLRs has been one giant failure. You may consider
> this statement an insult, but the market has spoken. It does not make
> sense to speak of insults here. And while you and I and Doug may agree
> that the Leicaflex SL has the best viewfinder that ever graced and SLR
> and the the R8 is a beautiful piece of equipment, the fact is that Leica
> did not make them for charity; they made them to make money--and from
> that point of view, both of these wonderful bodies have been abject
> failures.
> 
> I will continue to use Leica lenses but do not see myself buying another
> Leica body--unless the company survives to make a digital M with a
> price/performance ratio that is competitive at the time they release it.
> 
> Nathan
> 
> Mark Rabiner wrote:
> 
>> This tread is just an thinly veiled insult to Leica. This time the Leica
>> CAMERA BODY.
>> I'm sure it's as obvious and likely that Leica make glass for Canon as it 
>> is
>> Canon make glass for Nikon. Or Pentax make glass for Minolta. The people
>> involved would all consider it an insult.
>> 
>> 
>> Mark Rabiner
>> Photography
>> Portland Oregon
>> http://rabinergroup.com/
>> 
>> 
>> 
>> 
>> 
My "insult" idea was not really aimed with you in mind Nathan but in the
60's we'd have been waiting impatiently for Leica to come out with an SLR
which everyone knew was where photography was heading. Anyone shooting with
a rangefinder was a dinosaur. And then in the 80's it we were waiting
impatiently for Leica to come out with AutoFocus and the ones who didn't
want to be dinosaurs traded in their Leica's for that vastly superior gem of
a system the Contax G.
Now it's digital capture.
The ones who know film is a dinosaur have long ago traded in their boring
film consuming M's and R's for Lexar munching N's and C's.
IF we are listening to the market speaking we'd not be shooting Leica which
has had a solid fraction of 1% going for it for decades upon decades now.
Leica is not a system that market conscious people use.
They use it because they like its design and implementation and the results
they get from these cameras and lenses and accessories.
They are not trend setters or tread followers.
They like the cameras. They like the glass. Maybe both equally. Maybe one a
lot more than the other.

If we compare the kind of numbers Nikon and Canon sells in than the R bodes
and lenses and M bodies and lenses are a failure. I don't think Leica
thought it was going to outsell then Nikon F5 when it came out with the
Leica R8.
It's that nietzsche market thing again we love and thrive on.

Leica is not dead.
It goes beyond good and evil.

Thus Spoke Rabathustra




Mark Rabiner
Photography
Portland Oregon
http://rabinergroup.com/





Replies: Reply from abridge at gmail.com (Adam Bridge) ([Leica] Leica branded lenses)
Reply from nathan.wajsman at planet.nl (Nathan Wajsman) ([Leica] Leica branded lenses)
In reply to: Message from nathan.wajsman at planet.nl (Nathan Wajsman) ([Leica] Leica branded lenses)