[Leica] Re: LUG Digest, Vol 29, Issue 540

[LRZeitlin at aol.com (LRZeitlin@aol.com)]

In a message dated 6/3/05 9:10:30 PM, Mike writes:

<< I don't see Mercedes-Benz adopting this practice (of raising prices to 
stimulate purchasing). They are quite
competitive
with the Japanese luxury car manufacturers.
 >>

That's just it. Mercedes-Benz IS competitive in the prestige car market, 
although they have lost much of their premier position in recent years. But 
they 
certainly have increased the price of their top flight cars to maintain 
prestige while, at the same time, introducing lower priced models to keep up 
sales 
volume. But Leica has nothing to compete with in the upscale digital market 
and 
their film cameras are facing increased pressure from other manufacturers. 
Leica's best survival strategy may be to become a niche player, the Tiffanys 
of 
the camera industry. "It costs more but ----"

Larry Z