[Leica] Leica prices

[creativevisions at verizon.net (Michael J Herring)]

I don't see Mercedes-Benz adopting this practice. They are quite
competitive
with the Japanese luxury car manufacturers.

Mike
----- Original Message -----
From: "Lawrence Zeitlin" <lrzeitlin@aol.com>
To: <lug@leica-users.org>
Sent: Thursday, June 02, 2005 11:00 AM
Subject: [Leica] Leica prices


> <<I guess that's why they're having another price increase this
> month.
>
> --------
>
> << Do the Germans reject micro-economic theory?>>
>
> ============
>
> RAISING prices in the face of bad business news is a time honored
strategy
> in the marketing of prestige items. If a company is in danger of going
out
> of business or of taking a valued product off the market, would be
buyers
> will be encouraged to pay higher prices to secure the remaining items.
One
> of my wife's friends is an art dealer who runs a high priced art gallery
> in New York. If a painting doesn't sell, she INCREASES the price. Art
> shoppers who look at the painting say "It was only $5000 last week, this
> week it is $6000. I'd better buy it before the price goes any higher."
She
> has been is business for many years and makes a lot of money from this
> marketing strategy.
>
> Economists call this "Negative price elasticity." The higher the price,
> the more valued the item. See your nearest cosmetics counter for an
> everyday example of this approach.
>
> Leicas cost more but you are worth it.
>
> Larry Z
>
>
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
>


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