[Leica] The Zeiss Choice

[sethrosner at nycap.rr.com (Seth Rosner)]

Bill Marshall wrote:

> "We've decidedn to design our own camera body because other cameras simply 
> cannot match the performance standards of our lenses." (from the Zeiss 
> Ikon website)
>
> No single promotional statement from Zeiss Ikon has generated more sound & 
> fury than this one. It has been relegated to the category of pure hype & 
> if anything, detracted from early pre-production opinions of what is to 
> come because it appears to be such an overstatement. But is there any 
> substance to it? I think so.

Bill, on rereading this, I have become persuaded that what is meant 
technically is simply that no other rangefinder camera focuses down to 0.5m.

If I am correct, that ain't very complex. Or very persuasive. It certainly 
is misleading, suggesting a quantum leap of "performance standards".

Marketing brou-haha.

Seth        LaK 9