Archived posting to the Leica Users Group, 2004/09/30

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Subject: [Leica] New Zeiss Ikon: they know their target...
From: bdcolen at (B. D. Colen)
Date: Thu Sep 30 06:24:36 2004

You've really got it pegged, Greg - This is so totally obvious from a
marketing point of view. In fact I may be crazy, but I seem to recall a
discussion on the LUG when the Bessa first came out about what an
obvious move it would be for Leica to rebadge, slightly 'heavy-up, and
warranty the then R1/RD2 as Leica entry-level models; a move that was
clearly too obvious for the Gnomes of Solms.

And of course many people bought the Yashica bodies for the Contax
lenses. And as to who ever it was pointing out that Zeiss failed with
their digital SLR system - yup, they did fail. But failing means they at
least tried. And perhaps they failed because they didn't make a serious
enough commitment to it - too few lenses, etc. This time they seem much
more serious - at least from a marketing standpoint.

It's certainly possible, as I've said, that the film camera may just be
a position-holder. But I think the lenses are a serious marketing
venture, as will be a digital body.  

B. D.

-----Original Message-----
[] On Behalf Of
Greg Locke
Sent: Wednesday, September 29, 2004 12:19 PM
To: 'Leica Users Group'
Subject: RE: [Leica] New Zeiss Ikon: they know their target...

Sales and Marketing 101.

Two tier marketing with two levels of product.

One "entry level" system and the appropriate price point and one
"professional" or advanced system. Same mount allows mix and match and
need and "financial ability" permit.

Same as every other manufacturer.

...AND with even the topline priced below the "elite" market leader
(Leica) but with "equal" quality. 

Seems like these marketing boys and girls were hired from the top of the

Didn't anyone else buy cheap Yashica bodies to put their expensive
Contax lenses on? I know many who did.

Greg Locke
St. John's, Newfoundland
Independent journalism from
Newfoundland & Labrador

Leica Users Group.
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Replies: Reply from director at (Lucien) ([Leica] New Zeiss Ikon: they know their target...)
In reply to: Message from locke at (Greg Locke) ([Leica] New Zeiss Ikon: they know their target...)