Archived posting to the Leica Users Group, 2004/09/29

[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]

Subject: [Leica] New Zeiss Ikon: they know their target...
From: locke at (Greg Locke)
Date: Wed Sep 29 09:19:21 2004

Sales and Marketing 101.

Two tier marketing with two levels of product.

One "entry level" system and the appropriate price point and one
"professional" or advanced system.
Same mount allows mix and match and need and "financial ability" permit.

Same as every other manufacturer.

...AND with even the topline priced below the "elite" market leader (Leica)
but with "equal" quality. 

Seems like these marketing boys and girls were hired from the top of the

Didn't anyone else buy cheap Yashica bodies to put their expensive Contax
lenses on?
I know many who did.

Greg Locke
St. John's, Newfoundland
Independent journalism from
Newfoundland & Labrador

Replies: Reply from bdcolen at (B. D. Colen) ([Leica] New Zeiss Ikon: they know their target...)
In reply to: Message from mail at (Karen Nakamura) ([Leica] New Zeiss Ikon: they know their target...)