Archived posting to the Leica Users Group, 2004/09/27

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Subject: [Leica] RE: Leica donation to students
From: mail at (Karen Nakamura)
Date: Mon Sep 27 16:08:13 2004
References: <>

>Okay, humor well-taken. And per my note to you off-list, I think this thread
>veered off into a direction that wasn't what I'd originally proposed. My
>original thought was that Leica could take in used cameras from customers,
>perhaps a trade-in situation, and then refurbish those for resale at
>reasonable prices to photo students. I think the 'donation' part of it had
>more to do with giving up profits, rather than outright giveaways of brand
>new cameras! I think some on the list think I meant that Leica should be
>tossing new M7s to college students totally gratis! Not so!

Kit -

Sorry! I think we both got a bit hot under the collar. :-)

I think your revised idea is a great one!  It wouldn't provide a tax 
deduction for the buyer, since you're getting a credit on your 
donation. But it helps keep the market value of used Leicas up at the 
same time as benefitting students.  Hasselblad did this at one time 
with their 501CM and 203/205 bodies -- trading in an old 500C would 
get you a few hundred in credits.

Hassie and Leica share a similar problem in that their bodies are so 
well built that their current models are competing against cameras 
built in the 1960s.  The difference between what you propose and what 
Hassie did is that Hassie put the 500C's it collected in the garbage 
-- more accurately it cannibalized them for parts, but took a 
collective loss on them.

Regarding advertising campaigns, I don't think Leica USA has any 
budget for national advertising. But it would be nice if all the 
Leica dealers made a collective effort to show what the cameras could 
do in the stores. Imagine if each store had beautifully done 13x19 
prints of a local LUGger in the entranceway. That would inspire 
people coming into the store to think of the possibilities.


Karen Nakamura

Replies: Reply from leicagalpal at (Kit McChesney) ([Leica] RE: Leica donation to students)
In reply to: Message from leicagalpal at (Kit McChesney) ([Leica] RE: Leica donation to students)