Archived posting to the Leica Users Group, 2004/09/24

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Subject: [Leica] new 1ds mark II NOW: LEICA DIGI BACK IDEA
From: frank.dernie at btinternet.com (FRANK DERNIE)
Date: Fri Sep 24 16:48:34 2004

Hi BD,
I love the idea too - as long as they are not
subsidising it already to keep the R system alive. I
remember a story about a friend of the owner of Aston
Martin asking if he could buy a car at cost and being
told that retail was cheaper!
Frank

 --- Ted Grant <tedgrant@shaw.ca> wrote: 
> B. D. Colen offered:
> Subject: RE: [Leica] new 1ds mark II
> 
> 
> > I realize that there are development costs, etc.
> But I wonder...What do
> > you suppose would happen if Leica offered that
> back at cost? That's
> > right - at cost? Let's suppose that the back COSTS
> $1500 to produce.
> > Suppose they sold it for $1500, which would allow
> any Leica R owner to
> > get into high quality digital for $1500. And would
> allow anyone else to
> > get into high quality digital AND Leica for the
> $1500 plus the cost of a
> > used R8...How many R bodies would Leica then sell?
> How many R lenses?
> > I'm no business man, but I'll bet they would make
> allot more money in
> > the long run selling that thing at cost, bringing
> new Leicaphiles into
> > the Leicatent  than they'll ever make selling it
> at 4K plus...<<,,
> 
> Hi B.D.,
> Brilliant concept!
> 
> I've no idea how many R8-9's there are out in the
> world, but I bet at cost
> dang near every R8-9 owner would be picking one up
> and or be seriously
> thinking about it, until it was obvious everyone
> else was getting the
> digi-back band wagon and everybody would buy one.
> 
> And they'd sell far more in his fashion and gain
> tremendous promotion for
> their brilliance in marketing.
> 
> However, I don't think they're bright enough to see
> the good in this and how
> they could build it into a great selling promotion..
> 
> ted
> 
> 
> 
> 
> 
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for
> more information
>  

Replies: Reply from mail at gpsy.com (Karen Nakamura) ([Leica] new 1ds mark II NOW: LEICA DIGI BACK IDEA)
Reply from leicagalpal at earthlink.net (Kit McChesney) ([Leica] new 1ds mark II NOW: LEICA DIGI BACK IDEA)
In reply to: Message from tedgrant at shaw.ca (Ted Grant) ([Leica] new 1ds mark II NOW: LEICA DIGI BACK IDEA)