Re: [Leica] Digital Back - I like the first step!

["Bas" <bas@baswip.com>]

I think you are correct. This will carry them over the next few years and in
the meantime they can learn more etc and deploy a full digital later when
cost have come down for them as well and when the whole digital landscape
has stabilized a bit more. I think they needed to do this to show that they
are not dead and are not giving up on their R line. I think they needed to
proof that to the market place and potential new system buyers.

Bas




- ----- Original Message -----
From: <Teresa299@aol.com>
To: <leica-users@mejac.palo-alto.ca.us>
Sent: Thursday, June 26, 2003 8:50 PM
Subject: Re: [Leica] Digital Back - I like the first step!


>
> In a message dated 6/26/03 11:18:15 AM, mvhoward@mac.com writes:
>
> << Again, you're missing the point: A Ferrari Enzo, or Aston-Martin
> Vanquish offers something that no-one else does: the experience is
> UNIQUE.  If you drop around $1M on an Enzo (should you be one of the
> select few whom Ferrari allows to buy one), it's because it is a
> completely unique product.  The same is true, but to a slightly lesser
> extent, of the Vanquish. >>
>
> Yes, well you seem to be missing the point that this digital back thingie
> fits onto the back of a LEcia R9.   If you appreciate Leica glass then you
think
> of it as a ferrari or something germanically exotic.  Or maybe you don't.
>
> <<What I find bizarre is that Leica as a company
> choose to pursue an overpriced, outdated technology, for a minimal
> market, without actually offering any benefit over competitors of any
> kind -- except, of course, a red roundel.
>
> Or maybe they just consider themselves in a league of their own and
> they don't have competitors.>>
>
> I'm not sure, but I'd hazard a guess that Leica doesn't quite have the RD
> resources that Canon does.  Maybe I'm wrong.  But it seems like all the
big
> players are playing catchup to Canon's wrap-up of
marketing/advertising/get there
> first strategy.  If the big guys like olympus pentax minolta/konica nikon
are
> having a time of it, do you really expect Leica to produce some cutting
edge
> stand alone tech that now creates three major lines, the M, the R and the
D
> series?  I suspect they decided to employ this strategy hoping that it
gives them
> a few years to stay positioned in the SLR/D marketplace, and perhaps even
pick
> up some new users who can no longer buy traditional SLR's because some of
the
> older camera makers are discontinuing them.   Realistically, who knows how
> long the now major digital players will be putting RD into new traditional
> camera bodies.
>
> Maybe I'm wrong and someone with greater marketing experience and
knowledge
> of the camera industry can offer an accurate view of the situation.
>
> -kim
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