Archived posting to the Leica Users Group, 2003/06/26
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]In a message dated 6/26/03 11:18:15 AM, mvhoward@mac.com writes: << Again, you're missing the point: A Ferrari Enzo, or Aston-Martin Vanquish offers something that no-one else does: the experience is UNIQUE. If you drop around $1M on an Enzo (should you be one of the select few whom Ferrari allows to buy one), it's because it is a completely unique product. The same is true, but to a slightly lesser extent, of the Vanquish. >> Yes, well you seem to be missing the point that this digital back thingie fits onto the back of a LEcia R9. If you appreciate Leica glass then you think of it as a ferrari or something germanically exotic. Or maybe you don't. <<What I find bizarre is that Leica as a company choose to pursue an overpriced, outdated technology, for a minimal market, without actually offering any benefit over competitors of any kind -- except, of course, a red roundel. Or maybe they just consider themselves in a league of their own and they don't have competitors.>> I'm not sure, but I'd hazard a guess that Leica doesn't quite have the RD resources that Canon does. Maybe I'm wrong. But it seems like all the big players are playing catchup to Canon's wrap-up of marketing/advertising/get there first strategy. If the big guys like olympus pentax minolta/konica nikon are having a time of it, do you really expect Leica to produce some cutting edge stand alone tech that now creates three major lines, the M, the R and the D series? I suspect they decided to employ this strategy hoping that it gives them a few years to stay positioned in the SLR/D marketplace, and perhaps even pick up some new users who can no longer buy traditional SLR's because some of the older camera makers are discontinuing them. Realistically, who knows how long the now major digital players will be putting RD into new traditional camera bodies. Maybe I'm wrong and someone with greater marketing experience and knowledge of the camera industry can offer an accurate view of the situation. - -kim - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html