Archived posting to the Leica Users Group, 2002/07/11
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I was in Hi Tech marketing for many years. I almost never agreed with the advertising we did. Unfortunately ( or maybe because of my opinions) I was never in charge of our advertising. The pictures of the hands, always clutching a Leica, is one of central focus. The Leica is the item of interest. The hands surround the camera and allow the advertising company to have a central theme. Hermes? Madison Avenue? I would think so. Sell more cameras to rich people for body jewelry? Yup. Sell more cameras to photographers? I doubt it. The pictures of the black shirted people is closer to LA marketing than NYC. Exposures are junk, compositions are right out of a 8 year old kids' P+S ( or was that a new Digilux?) and generally looks like a campaign that is pure Madison Avenue. If I thought the Hands campaign might just be Hermes, then the people campaign is certainly Hermes. It will be lifestyle selling. Get used to it. Leica's poor marketing has now seen a direction by a successful parent ( Hermes). Watch it unfold... or is that just plain fold? Frank Filippone red735i@earthlink.net - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html