Archived posting to the Leica Users Group, 2002/07/11
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]In a message dated 7/10/02 11:13:06 PM Pacific Daylight Time, tedgrant@shaw.ca writes: << So once again it points up just how stupid the marketing people are who thought up this advertising tripe! Shame! Shame! >> I think this assessment is too harsh. Second guessing an advertising campaign without being privy to the process is presumptous at best. What makes one think that their ideas are better than others? Why do we presume Leica wants to improve their market share? Market share involves more than just advertising, it involves distributions channels, and margins and sales compensations and increased inventory, and pricing strategy etc. etc. etc. If market share was what Leica wanted all these years, I suspect they would have kept up with the pace with autofocus and all the other gizmos. But we all know that the company has chosen a conservative path, carving a niche for themselves with a quality product that is the best at what it is made for - not cheap, not trendy, not cutting edge, just solid dependability one can count on for a lifetime. As for the advertising, it is in the eye of the beholder. Dante - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html