Archived posting to the Leica Users Group, 2002/04/06
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]In a message dated 4/6/02 10:25:13 AM Pacific Standard Time, leicam4pro@yahoo.com writes: << The few "pros" that I still know are paid so poorly that they cannot afford an expensive camera. They are smart enough to know that a percentage of their "earnings" has to pay for the amortization of the equipment. And what is the point of "that Leica sharpness" when their work goes on newsprint through a 60 or 80 line dot screen? Or its digital equivalent.... >> Part of the problem is that many good photogs are very good at their craft (art) but are very poor marketers of themselves and/or their product. As a tax accountant, I have a client whose day job is driving a big rig interstate (the entire Cal, Okl., Nev Col Tex. route). His weekend "hobby" is wedding and "events" photography. As a big rigger, he earns thirty eight grand a year. His "hobby" grossed seventy five thousand last year (in a bad economy). His secret - not his great photography although he IS very very good, make no mistake. It's his ability to sell that extra album of 8X10s or that lifesize portrait of bride and groom "that will look just great at the foot of the stairs." His business card is a conversational piece all by itself and just like any good real estate or insurance salesman, he knows how and when "to close". He calls it a hobby still because all earnings goes to purchase of more toys (blads and leicas and nikons etc.) It never occured to him to consider that income "to make a living." Dante - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html