Archived posting to the Leica Users Group, 2002/01/04
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I don't know anyone who thinks that they buy things either because of an endorsement from a famous person, or for that matter because of advertising at all. But it must work. dan c. IAt 10:47 PM 04-01-02 -0500, Steve LeHuray wrote: > >I understand why manufacturers/ad agencies like to use well known names, >like Gibson & Nachtwey, for product endorsements and it is only fair that >the celebrity get paid for their name being used. I have a hard time >understanding why people buy into these endorsements. Just because the aged >rock & roll star Bob Seeger sings 'Like a rock...' for Chevrolet pick up >trucks that we run out and buy a Chevy, apparently so because Chevy trucks >are at least in the top 3 in sales. > > - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html