Archived posting to the Leica Users Group, 2002/01/04

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Subject: Re: [Leica] feb shutterbug
From: Dan Cardish <dcardish@sympatico.ca>
Date: Fri, 04 Jan 2002 11:18:09 -0500

I don't know anyone who thinks that they buy things either because of an
endorsement from a famous person, or for that matter because of advertising
at all.

But it must work.

dan c.



IAt 10:47 PM 04-01-02 -0500, Steve LeHuray wrote:
>
>I understand why manufacturers/ad agencies like to use well known names,
>like Gibson & Nachtwey, for product endorsements and it is only fair that
>the celebrity get paid for their name being used. I have a hard time
>understanding why people buy into these endorsements. Just because the aged
>rock & roll star Bob Seeger sings 'Like a rock...' for Chevrolet pick up
>trucks that we run out and buy a Chevy, apparently so because Chevy trucks
>are at least in the top 3 in sales.
>
>
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Replies: Reply from Andrew Schroter <schroter@optonline.net> (Re: [Leica] feb shutterbug)