Archived posting to the Leica Users Group, 2002/01/04
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]The effect of advertising can be a single based on a single advertising "event". But many purchase decisions are made on the basis of perceptions built up over time. That is why many major corporations do a significant part of their advertising, repeatedly over mass media such as television. Drill it into customers' heads so that when the decision comes to buy a vehicle, let's say, the perceptions are firmly planted in the customer's mind. It's the lifetime relationship with their customers that companies in the automobile, telecommunications, banking, and retail industries are going after. What's the connection to Leica you say? Well, I'm working on a photo project, using a Leica of course, to photograph advertising icons in SOHO, NYC. Andy - ----- Original Message ----- From: "Dan Cardish" <dcardish@sympatico.ca> To: <leica-users@mejac.palo-alto.ca.us> Sent: Friday, January 04, 2002 8:18 AM Subject: Re: [Leica] feb shutterbug > I don't know anyone who thinks that they buy things either because of an > endorsement from a famous person, or for that matter because of advertising > at all. > > But it must work. > > dan c. > > > > IAt 10:47 PM 04-01-02 -0500, Steve LeHuray wrote: > > > >I understand why manufacturers/ad agencies like to use well known names, > >like Gibson & Nachtwey, for product endorsements and it is only fair that > >the celebrity get paid for their name being used. I have a hard time > >understanding why people buy into these endorsements. Just because the aged > >rock & roll star Bob Seeger sings 'Like a rock...' for Chevrolet pick up > >trucks that we run out and buy a Chevy, apparently so because Chevy trucks > >are at least in the top 3 in sales. > > > > > -- > To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html - -- To unsubscribe, see http://mejac.palo-alto.ca.us/leica-users/unsub.html