Re: [Leica] digital M (what's the benefit?)

["B. D. Colen" <bdcolen@earthlink.net>]

> Why does the market have to be increased?  It is only necessary to break even or
> show a profit; 35% growth each year really isn't necessary, and it sometimes
> brings unwanted changes.

Earth to Mxsmanic! Earth to Mxsmanic! The day Leica has a CEO who says
it is only necessary to break even or show "a profit, %35 growth each
year really isn't necessary" is the day Leica's stockholders string that
CEO up by his ears before firing him on the spot. It is indeed necessary
for the corporation to make substantial profits for it to survive.
That's why it is safe to predict the R line has come to the end of the
line, or will quite soon if it continues to wrack up losses.

And, also in keeping with the idea of reality checks - Leica could shift
ALL its R&D effort over to a digital camera and not hurt the M line one
little bit. As was pointed out here, the current Leica M lenses are all
among the best on the planet. The M TTL does what it is supposed to do.
So the M line would not be endangered if R&D switched to digital.

Further, it's a safe bet that Leica will be getting the great bulk of
its digital technology from a yet to be announced partner already well
into the digital business.

B. D.