Archived posting to the Leica Users Group, 2001/07/22
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]B. D. Colen writes: > Where did all this feeling "it must neglect" > the "cash cow of the M series" come from? From the fact that Leica is small and cannot reallocated thousands of employees to one project without stopping another. This isn't Matsushita. > What's quite obvious here is that you don't > like the idea of digital ... I think digital is great--I've been using computers all my life, and I know all about the advantages of digital. But I know better than to jump into something that isn't yet up to par. When I can get results from digital that are identical to or better than film at the _same price_, and without _any other change whatsoever_ in my workflow or hardware investment, then I'll consider switching. In the meantime, I'll let the pioneers suffer. > ... and you don't like the idea of Leica going > digital because you're afraid they'll DROP the > M line... Absolutely. They can't do everything at once, and my interest in Leica is in the M series. No M series, no reason to buy anything from Leica anymore. > But there is no evidence they would drop the M > line ... Unless they have billions of dollars in the bank, they'd have to find the money and resources for digital experiments somewhere. > ... and, I would argue, adding a really good > digital body to that line would increase the market > for the M substantially.... Why does the market have to be increased? It is only necessary to break even or show a profit; 35% growth each year really isn't necessary, and it sometimes brings unwanted changes.