Archived posting to the Leica Users Group, 2001/03/17
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]What about Volkswagen entering a car at Le Mans under the Bently name which is largly a hard top version of the car branded Audi which was largely developed from a car designed for them, by,as usual, British engineers? cheers Frank PS I am not trying to justify what Cosina have done, just put it in the context of 21st century marketing. - ---------- > BMW will come out with a new car under the name, "Rolls-Royce." As you are > aware, BMW bought the rights to the name, "Rolls-Royce" while its > competitor, Volkswagen bought Rolls-Royce, the factory. > > If you question an honest company would hide behind another company's name, > I'd imagine that you would call BMW's purchase of the brand name unethical.