Archived posting to the Leica Users Group, 2000/11/20

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Subject: [Leica] Leica AG, Hermes handbags!!
From: Hans-Peter.Lammerich@t-online.de
Date: Mon, 20 Nov 2000 20:10:54 +0100
References: <200011201531.HAA19376@mejac.palo-alto.ca.us>

I see parallels between Leica and the fashion industry. Haute côture
does not pay for itself, but is a marketing exercise for the licensing
business: perfumes, jeans etc.. At a smaller scale Leica is already on
the trip with their point and shoot cameras. Soon we will see Leica
sunglasses, besides Bugatti, Jaguar. If that helps to subsidise the M
and R, who cares?

Hans-Peter

Replies: Reply from "B. D. Colen" <bdcolen@earthlink.net> (Re: [Leica] Leica AG, Hermes handbags!!)
Reply from Mark Rabiner <mark@rabiner.cncoffice.com> (Re: [Leica] Leica AG, Hermes handbags!!)