Archived posting to the Leica Users Group, 2000/11/20
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]I think it's unrealistic to thing that Hermes is going to put money into Leica to have Leica use it for R&D for new high end camera models. Much more likely they're looking for ways to turn Leicas, be they Ms, Rs or P&S, into Hermes fashion statements. Hans-Peter.Lammerich@t-online.de wrote: > I see parallels between Leica and the fashion industry. Haute côture > does not pay for itself, but is a marketing exercise for the licensing > business: perfumes, jeans etc.. At a smaller scale Leica is already on > the trip with their point and shoot cameras. Soon we will see Leica > sunglasses, besides Bugatti, Jaguar. If that helps to subsidise the M > and R, who cares? > > Hans-Peter