Archived posting to the Leica Users Group, 2000/09/02

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Subject: Re: [Leica] A rant on Leica marketing
Date: Sat, 2 Sep 2000 15:59:52 EDT

In a message dated 09/02/2000 3:10:34 PM, writes:

>Leica apparently hires expensive MBAs who know lots about sales and nothing
>about photography.  The MBAs commission market surveys and the surveyors
>wander out to shopping malls across the world and talk to housewives who
>everything done for them in any endeavor you mention


A while back,  maybe a year or so, I don't quite remember, I got a phone call 
from a market research firm in London (I live in the US).  They wanted my 
opinion on a number of cameras including Leica.  At the end of the 
conversation which lasted several minutes and went into a fair amount of 
detail, the man I was talking to admitted that they were hired by Leica to do 
this research.  They talk to more than just housewives at the mall.  

Richard Wasserman