Archived posting to the Leica Users Group, 1999/12/12
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Used to--remember the Walther Benser road show? Ted Grant wrote: > Pascal wrote: > > >Difficult to understand that, at a time when the large majority of sales are > >made outside Germany, all seminars are still in German only.>>>>>>> > > Hi Pascal, > > But they are doing this the same as they make/market the equipment...they > make it for photographers because "they know what's best for > photographers!" Not what the photgraphers want or really need! > > If they were into understanding marketing (they sure aren't in selling the > equipment) Given their location, they'd have the Akademie seminar lined up > with a travel company and put them to-gether as a "travel-lecture" package. > > Heck for the Leica seminar I do each fall, there is generally a wait list > between 30-40 people two or three months before we do it. So it's not a > local thing, it's called marketing!!! > > We have attendees from Hong Kong to the UK and all over the US and Canada. > I believe if Solms were really into the Akademie seminar it could be full > at least four times a year. > > Not to mention the marketing potential for sales of equipment. > > It's too bad they can't see the value in teaching outside Germany as you > say, "Difficult to understand that, at a time when the large majority of > sales are made outside Germany," > > But they haven't learned anything in marketing the equipment, so how could > people expect them to understand the value of marketing the Akademie! > > ted > > Ted Grant > This is Our Work. The Legacy of Sir William Osler. > http://www.islandnet.com/~tedgrant