Archived posting to the Leica Users Group, 1998/07/08
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]At 07:42 AM 7/8/98 -0700, you wrote: >bringing this into thread, it seems (as a consumer) that there is little >commercial photography that it taken with a unique perspective, especially >in the context of the number of photographs we are bombarded with daily. >it may well be that this dull blandness is the fault of the art directors ? No, it's much simpler. Art directors don't handle photojournalism very much (thus the horrible news from LIFE that it's been turned over to them, what do they know? Not much!) The real reason is money. They don't want to pay for the time it takes to make great photos. They don't want to pay highly qualified photographers when there are hacks just waiting to shoot what the editor wants without the temperamental desire for high ethical standards (which requires more time to get real pictures and avoid faking pictures). They want to be "artsy" and appeal to the lowest common denominator. Thus kill any character that would give a magazine "zing." It would offend too many potential ad readers. It boils down to this. Lack of regard for quality, and communication of important things, for the increase in returns for investors. Greed. - -- Eric Welch St. Joseph, MO http://www.ponyexpress.net/~ewelch We'll cross that bridge when we come to it. Ted Kennedy