[Leica] No comments about the SOFORT ??

Gerry Walden gerry.walden at icloud.com
Mon Sep 19 00:43:37 PDT 2016 

We are talking about the same Millennials who queue around the block for their iPhone 7s and drive the gold-plated Bentleys I see around town now, the same ones who earn $500,000 a week kicking a ball around are we? For these Millennials it is a fun party camera with panache.

Gerry


> On 19 Sep 2016, at 07:37, Jayanand Govindaraj <jayanand at gmail.com> wrote:
> 
> The millennials, as per the numerous studies that have been done to date,
> are, by and large, far too careful with their money to pay six times the
> cost of an Instax for a Sofort, for essentially the same product.
> Cheers
> Jayanand
> 
> On Mon, Sep 19, 2016 at 12:01 PM, Gerry Walden <gerry.walden at icloud.com>
> wrote:
> 
>> Philippe
>> 
>> Go back to your youth: the wild parties, the Polaroid pictures etc.etc.
>> That is what makes the Instax (and maybe the new SOFORT) attractive. Just
>> think, all those fun pics to pass amongst your friends with the cache of
>> knowing/boasting about that you have a Leica, the camera for the rich. It
>> will sell!!
>> 
>> Gerry
>> 
>> 
>>> On 19 Sep 2016, at 06:55, Philippe Amard <photo.philippe.amard at gmail.com>
>> wrote:
>>> 
>>> This is the part where I start feeling old ;-)
>>> 
>>> 
>>> Amities
>>> Philippe
>>> 
>>> 
>>> 
>>> 
>>> 2016-09-19 7:45 GMT+02:00 Richard Man <richard at richardmanphoto.com>:
>>> 
>>>> Young people LOVE the Instax!!!
>>>> 
>>>> On Sun, Sep 18, 2016 at 10:35 AM, Mark Rabiner <mark at rabinergroup.com>
>>>> wrote:
>>>> 
>>>>> As its going for 300 bucks I cant see any way its going to be made in
>> the
>>>>> new Leica circular mall in Wetzlar with wooden mallets by third
>>>> generation
>>>>> mallet hitters taking a beer break for lunch.. Its going to be made
>> where
>>>>> they have the space to do by the tens of thousands so at that's going
>> to
>>>> be
>>>>> made by slave children in Thailand. (exaggeration but you get my point)
>>>>> 
>>>>> .
>>>>> 
>>>>> 
>>>>> On 9/18/16 3:14 AM, "Gerry Walden" <gerry.walden at icloud.com> wrote:
>>>>> 
>>>>>> This is very similar to the Fuji Instax, and appears to use the same
>>>>> film. I
>>>>>> understand the Instax is very popular in the younger market segment
>> and
>>>>> i feel
>>>>>> sure Leica have done their research on this one. There is a big market
>>>>> out
>>>>>> there so far untapped by Leica.
>>>>>> 
>>>>>> Gerry
>>>>>> 
>>>>>> Gerry Walden LRPS
>>>>>> www.gwpics.com
>>>>>> +44 (0)23 8046 3076 or
>>>>>> +44 (0)797 287 7932
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>>> On 18 Sep 2016, at 06:01, Nathan Wajsman <photo at frozenlight.eu>
>>>> wrote:
>>>>>>> 
>>>>>>> I find it hard to imagine that young people, for whom photos are
>>>>> something
>>>>>>> you take with a mobile and share on Instagram, will spend the money
>> on
>>>>> buying
>>>>>>> the film for this device. The only people I know who use instant
>>>>> photography
>>>>>>> are art types for whom the little prints are an ingredient in further
>>>>>>> creation.
>>>>>>> 
>>>>>>> Cheers,
>>>>>>> Nathan
>>>>>>> 
>>>>>>> Nathan Wajsman
>>>>>>> Alicante, Spain
>>>>>>> http://www.frozenlight.eu <http://www.frozenlight.eu/>
>>>>>>> http:// <http://www.greatpix.eu/>www.greatpix.eu
>>>>>>> PICTURE OF THE WEEK: http://www.fotocycle.dk/paws
>>>>>>> <http://www.fotocycle.dk/paws>Blog: http://nathansmusings.
>>>>> wordpress.com/
>>>>>>> <http://nathansmusings.wordpress.com/>
>>>>>>> Cycling: http://www.crazyguyonabike.com/belgiangator
>>>>>>> <http://www.crazyguyonabike.com/belgiangator>
>>>>>>> YNWA
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>>> On 18 Sep 2016, at 00:33, Douglas Sharp <douglas.sharp at gmx.de>
>>>> wrote:
>>>>>>>> 
>>>>>>>> AFAIK - there's a group of potential customers that goes by the name
>>>> of
>>>>>>>> young people;-)
>>>>>>>> 
>>>>>>>> Not all that many here on the list, but a big market segment that
>>>>> Leica has,
>>>>>>>> up to now, seldom addressed or accessed.
>>>>>>>> 
>>>>>>>> Young people get older and - if the Sofort makes them happy - may
>>>> well
>>>>> stick
>>>>>>>> with the brand and take a closer look at what else it has to offer.
>>>>>>>> 
>>>>>>>> Just like the MINI drivers who move on and up to BMWs. A perfectly
>>>>> logical
>>>>>>>> marketing strategy.
>>>>>>>> 
>>>>>>>> Douglas
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> On 17.09.2016 22:55, Peter Dzwig wrote:
>>>>>>>>> Does it really merit comment?
>>>>>>>>> 
>>>>>>>>> Peter
>>>>>>>>> 
>>>>>>>>> On 15/09/2016 19:48, John McMaster wrote:
>>>>>>>>>> Not sure who the expected market is, although could maybe
>>>> guess.....
>>>>>>>>>> 
>>>>>>>>>> http://en.leica-camera.com/Photography/Leica-Sofort
>>>>>>>>>> 
>>>>>>>>>> john
>>>>>>>>>> 
>>>>>>>>>> _______________________________________________
>>>>>>>>>> Leica Users Group.
>>>>>>>>>> See http://leica-users.org/mailman/listinfo/lug for more
>>>> information
>>>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> _______________________________________________
>>>>>>>> Leica Users Group.
>>>>>>>> See http://leica-users.org/mailman/listinfo/lug for more
>> information
>>>>>>> 
>>>>>>> 
>>>>>>> _______________________________________________
>>>>>>> Leica Users Group.
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>>>>>> 
>>>>>> 
>>>>>> _______________________________________________
>>>>>> Leica Users Group.
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>>>>> 
>>>>> 
>>>>> 
>>>>> 
>>>>> --
>>>>> Mark William Rabiner
>>>>> Photographer
>>>>> http://gallery.leica-users.org/v/lugalrabs/
>>>>> 
>>>>> 
>>>>> 
>>>>> _______________________________________________
>>>>> Leica Users Group.
>>>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>>>> 
>>>> 
>>>> 
>>>> 
>>>> --
>>>> "Some People Drive, We Are Driven"
>>>> // richard <http://www.richardmanphoto.com>
>>>> richardmanphoto on Facebook and Instagram
>>>> <https://instagram.com/richardmanphoto>
>>>> 
>>>> _______________________________________________
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>>>> 
>>> 
>>> _______________________________________________
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>>> See http://leica-users.org/mailman/listinfo/lug for more information
>> 
>> 
>> _______________________________________________
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>> 
> 
> _______________________________________________
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