[Leica] Q Leica - the defining moment for Leica in mid 2010s

Mark Rabiner mark at rabinergroup.com
Thu Jun 11 22:17:18 PDT 2015


It doesn't look like you're giving the issue very serious thought Richard.
Leica doesn't need to be saved. Its doing incredibly well.
The Q plays to Leicas core strengths. Its not a gimmick camera to haze over
the fact that its not full frame like Leicas last three compact issues.. The
Q camera is the real deal from Leica. In all senses it very much IS a Leica.
That's is with a capital I!


On 6/11/15 11:23 PM, "Richard Man" <richard at richardmanphoto.com> wrote:

> IMHO, the Q Leica will either be the "Leica that saves Leica in 2010s" or
> the "beginning of the end."
> 
> If the Q is not successful, then Leica will likely to only specializes on
> things like Monochrom etc. where the mythic reputation will guarantee them
> a good niche market, but no further.
> 
> If the Q sells well, then it could be the beginning of a new line of small
> compact, where Leica can play to its greatest strength: the legendary Leica
> glass.
> 
> Full disclosure: I am sitting on the Leica sideline for the foreseeable
> future. I am having great fun photographing with the 4x5 and Hassy.




-- 
Mark William Rabiner
Photographer
http://gallery.leica-users.org/v/lugalrabs/




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