[Leica] Q Leica - the defining moment for Leica in mid 2010s

Richard Man richard at richardmanphoto.com
Thu Jun 11 20:23:10 PDT 2015


IMHO, the Q Leica will either be the "Leica that saves Leica in 2010s" or
the "beginning of the end."

If the Q is not successful, then Leica will likely to only specializes on
things like Monochrom etc. where the mythic reputation will guarantee them
a good niche market, but no further.

If the Q sells well, then it could be the beginning of a new line of small
compact, where Leica can play to its greatest strength: the legendary Leica
glass.

Full disclosure: I am sitting on the Leica sideline for the foreseeable
future. I am having great fun photographing with the 4x5 and Hassy.

-- 
// richard <http://www.richardmanphoto.com>
// http://facebook.com/richardmanphoto
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