[Leica] IMG: Trip out West -- B&W IMAGES???

[chris williams]

Good point Dr Ted!

IMO Delta Airlines has the best B&W ads around.



Chris Williams
www.zoeicaimages.net
504-231-6261


On Oct 14, 2014, at 05:03 PM, Ted Grant <tedgrant at shaw.ca> wrote:

> Hi Chris,
> A THOUGHT??????
>
> What is interesting from the early 80's when colour was all the rage and ads it seemed everywhere were colour-colour sickening colour?
>
> Shortly after moving to VICTORIA mid-summer 1980 to Vancouver Island and flying back and forth across Canada on an almost weekly basis; I noticed a major changing occurring in advertisements in magazines? The BIG NAMES in whatever from undershorts to high end cars and fashions were beginning to appear in???? "BLACK & WHITE ONLY!" "SUPER-EXPENSIVE LOOKING!"
>
> And as the summer slowly went by riding back and forth flying east and west week after week, the B&W ad pages were increasing generally in "BIG NAME AND COSTLY GOODS OF ALL NATURE!" Where earlier in the '70's it appeared everything in the ads and a considerable amount of photojournalism photo essays were being shot only in colour.
>
> However??? Get on the plane, open magazine after magazine and "BLACK & WHITE WAS RETURNING!" Slowly, but it did return and it appeared to become even both sides, "colour and B&W."
>
> While doing some self-promoting in the potential markets of Vancouver, I had several ad agency photo editors looking in my portfolio make a major bit of fuss about "MY BEAUTIFUL B&W PHOTOS!" Not many, but eye stoppers printed from LEICA exposed film! They were always printed 11X14 for show and tell, with an occasional SHOW STOPPER in 16X20 Black & White.
>
> And I did pick-up a number of B&W assignments for some of the tourist magazines and a few others for ads. But then they levelled out in use as time moved along.
>
> So it wouldn't surprise me if we see say? MERCEDIES and a few other very expensive car manufacturers return to the "expensive look captured in B&W you don't seem to capture the same "expensive look in colour?" Clothing manufacturers will follow as they did before along with the "super high expensive goods of the elites!"
>
> So maybe always knock off a couple super fantastic Black and White images for use in a "SHOW & TELL" situation?
>
> Why not? Nothing ventured?????????? WHATEVER! :-)
>
> cheers,
> Dr. ted :-)
>
>
>
>
>
>
>
> -----Original Message-----
> From: LUG [mailto:lug-bounces+tedgrant=shaw.ca at leica-users.org] On Behalf Of chris williams
> Sent: October-14-14 12:53 PM
> To: Leica Users Group
> Subject: Re: [Leica] IMG: Trip out West
>
> Thanks everyone!
>
> Ted, if I could make a living going B&W only I would! Can't get those corporate types to accept it though :)
>
> 
>
>
> Chris Williams
> www.zoeicaimages.net
> 504-231-6261
>
>
> On Oct 13, 2014, at 07:22 PM, Ted Grant <tedgrant at shaw.ca        > wrote:
>
>        >
>        > Chris Williams SHOWED::
>        >        > Few images from my recent 6,980 mile road trip. Next time I plan on
>        >        > doing 7,000.
>        >        >
>        >        > http://zoeica.com/2014/10/13/traveling-west-monochrome-monday"<<<
>        >
>        > Hi Chris,
>        > Makes one yearn for the olden days of B&W only!
>        >
>        > cheers,
>        > ted
>        >
>        >
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