[Leica] Leica prices

[John McMaster]

Meanwhile, everybody who has bought one realises that it is borderline unique in what it offers and are more than happy with the results.... 

When it was announced there were many people thinking it would be an expensive flop/un-needed, however when the results were seen it was a different matter ;-)

john
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Doug,
The market is probably so miniscule as to make no business sense whatsoever
for Sony/Fuji to attempt to undercut Leica by introducing a similar
product. Leica, IMHO, have been very smart with the MM and its premium
pricing from a company point of view - owning a niche so as to be under no
pricing pressure whatsoever. Perfect. They also know their client base
inside out so as to design products that appeal to them in a major
emotional way, which is again, perfect marketing, because emotional
purchases take rational decision making out of the window - which allows
them to charge what the market will bear. I am totally impressed with their
marketing savvy.
Cheers
Jayanand

On Thu, Sep 25, 2014 at 6:35 AM, Douglas Nygren via LUG <lug at leica-users.org
> wrote:

> Leica prices reflect what the market will bear. No better example is there
> than the Monochrom.
>
> What is surprising to me is that no company has made a similar dedicated
> black and white camera and marketed it for 1/4th to 1/2 of Leica's list
> price. Hello Sony And Fuji.
>
> We had a good Discussion Last week about how Fuji and other cameras set to
> black and white produce only jpegs with 2/3 less data. Why don't they step
> up and offer an affordable alternative?
>
> Would seem to me Leica can be undersold by companies that offer autofocus.
> The gain to do so must be too small.
>
> Cheers--Doug
> Sent from my iPhone
>