[Leica] Leica prices

[Jayanand Govindaraj]

Doug,
The market is probably so miniscule as to make no business sense whatsoever
for Sony/Fuji to attempt to undercut Leica by introducing a similar
product. Leica, IMHO, have been very smart with the MM and its premium
pricing from a company point of view - owning a niche so as to be under no
pricing pressure whatsoever. Perfect. They also know their client base
inside out so as to design products that appeal to them in a major
emotional way, which is again, perfect marketing, because emotional
purchases take rational decision making out of the window - which allows
them to charge what the market will bear. I am totally impressed with their
marketing savvy.
Cheers
Jayanand

On Thu, Sep 25, 2014 at 6:35 AM, Douglas Nygren via LUG <lug at leica-users.org
> wrote:

> Leica prices reflect what the market will bear. No better example is there
> than the Monochrom.
>
> What is surprising to me is that no company has made a similar dedicated
> black and white camera and marketed it for 1/4th to 1/2 of Leica's list
> price. Hello Sony And Fuji.
>
> We had a good Discussion Last week about how Fuji and other cameras set to
> black and white produce only jpegs with 2/3 less data. Why don't they step
> up and offer an affordable alternative?
>
> Would seem to me Leica can be undersold by companies that offer autofocus.
> The gain to do so must be too small.
>
> Cheers--Doug
> Sent from my iPhone
>
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