Archived posting to the Leica Users Group, 2016/09/19

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Subject: [Leica] No comments about the SOFORT ??
From: jayanand at gmail.com (Jayanand Govindaraj)
Date: Mon, 19 Sep 2016 13:46:37 +0530
References: <88458113-25F2-4FD2-A6F9-B7BC6B72CD85@icloud.com> <D4044887.66828%mark@rabinergroup.com> <CAF8hL-E6fURB4EKUPukgY_08ha-jE8+8kb7LMpK=t=4xwdB=ng@mail.gmail.com> <CAJTEq28dy+7TYRdtZTwaKHmRks-MP0qTD69eo66N-X-cNMGdCQ@mail.gmail.com> <5F38F45A-B899-42E5-B14D-707F742721FA@icloud.com> <CAH1UNJ1ZWLpJg6bBucNo1vuSbr=PR5BysyYn64G1m8Np6dZ4kw@mail.gmail.com> <69919834-1111-4BBE-824D-66DDF658184F@icloud.com>

You are talking about 0.00001% of the population of millennial! Check the 
data, do not assume! There are enough studies out there, if you google for 
them.
Cheers
Jayanand

Sent from my iPad

> On 19-Sep-2016, at 13:13, Gerry Walden <gerry.walden at icloud.com> wrote:
> 
> We are talking about the same Millennials who queue around the block for 
> their iPhone 7s and drive the gold-plated Bentleys I see around town now, 
> the same ones who earn $500,000 a week kicking a ball around are we? For 
> these Millennials it is a fun party camera with panache.
> 
> Gerry
> 
> 
>> On 19 Sep 2016, at 07:37, Jayanand Govindaraj <jayanand at gmail.com> 
>> wrote:
>> 
>> The millennials, as per the numerous studies that have been done to date,
>> are, by and large, far too careful with their money to pay six times the
>> cost of an Instax for a Sofort, for essentially the same product.
>> Cheers
>> Jayanand
>> 
>> On Mon, Sep 19, 2016 at 12:01 PM, Gerry Walden <gerry.walden at 
>> icloud.com>
>> wrote:
>> 
>>> Philippe
>>> 
>>> Go back to your youth: the wild parties, the Polaroid pictures etc.etc.
>>> That is what makes the Instax (and maybe the new SOFORT) attractive. Just
>>> think, all those fun pics to pass amongst your friends with the cache of
>>> knowing/boasting about that you have a Leica, the camera for the rich. It
>>> will sell!!
>>> 
>>> Gerry
>>> 
>>> 
>>>>> On 19 Sep 2016, at 06:55, Philippe Amard <photo.philippe.amard at 
>>>>> gmail.com>
>>>> wrote:
>>>> 
>>>> This is the part where I start feeling old ;-)
>>>> 
>>>> 
>>>> Amities
>>>> Philippe
>>>> 
>>>> 
>>>> 
>>>> 
>>>> 2016-09-19 7:45 GMT+02:00 Richard Man <richard at richardmanphoto.com>:
>>>> 
>>>>> Young people LOVE the Instax!!!
>>>>> 
>>>>> On Sun, Sep 18, 2016 at 10:35 AM, Mark Rabiner <mark at 
>>>>> rabinergroup.com>
>>>>> wrote:
>>>>> 
>>>>>> As its going for 300 bucks I cant see any way its going to be made in
>>> the
>>>>>> new Leica circular mall in Wetzlar with wooden mallets by third
>>>>> generation
>>>>>> mallet hitters taking a beer break for lunch.. Its going to be made
>>> where
>>>>>> they have the space to do by the tens of thousands so at that's going
>>> to
>>>>> be
>>>>>> made by slave children in Thailand. (exaggeration but you get my 
>>>>>> point)
>>>>>> 
>>>>>> .
>>>>>> 
>>>>>> 
>>>>>>> On 9/18/16 3:14 AM, "Gerry Walden" <gerry.walden at icloud.com> 
>>>>>>> wrote:
>>>>>>> 
>>>>>>> This is very similar to the Fuji Instax, and appears to use the same
>>>>>> film. I
>>>>>>> understand the Instax is very popular in the younger market segment
>>> and
>>>>>> i feel
>>>>>>> sure Leica have done their research on this one. There is a big 
>>>>>>> market
>>>>>> out
>>>>>>> there so far untapped by Leica.
>>>>>>> 
>>>>>>> Gerry
>>>>>>> 
>>>>>>> Gerry Walden LRPS
>>>>>>> www.gwpics.com
>>>>>>> +44 (0)23 8046 3076 or
>>>>>>> +44 (0)797 287 7932
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>> 
>>>>>>>> On 18 Sep 2016, at 06:01, Nathan Wajsman <photo at frozenlight.eu>
>>>>> wrote:
>>>>>>>> 
>>>>>>>> I find it hard to imagine that young people, for whom photos are
>>>>>> something
>>>>>>>> you take with a mobile and share on Instagram, will spend the money
>>> on
>>>>>> buying
>>>>>>>> the film for this device. The only people I know who use instant
>>>>>> photography
>>>>>>>> are art types for whom the little prints are an ingredient in 
>>>>>>>> further
>>>>>>>> creation.
>>>>>>>> 
>>>>>>>> Cheers,
>>>>>>>> Nathan
>>>>>>>> 
>>>>>>>> Nathan Wajsman
>>>>>>>> Alicante, Spain
>>>>>>>> http://www.frozenlight.eu <http://www.frozenlight.eu/>
>>>>>>>> http:// <http://www.greatpix.eu/>www.greatpix.eu
>>>>>>>> PICTURE OF THE WEEK: http://www.fotocycle.dk/paws
>>>>>>>> <http://www.fotocycle.dk/paws>Blog: http://nathansmusings.
>>>>>> wordpress.com/
>>>>>>>> <http://nathansmusings.wordpress.com/>
>>>>>>>> Cycling: http://www.crazyguyonabike.com/belgiangator
>>>>>>>> <http://www.crazyguyonabike.com/belgiangator>
>>>>>>>> YNWA
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>>> On 18 Sep 2016, at 00:33, Douglas Sharp <douglas.sharp at gmx.de>
>>>>> wrote:
>>>>>>>>> 
>>>>>>>>> AFAIK - there's a group of potential customers that goes by the 
>>>>>>>>> name
>>>>> of
>>>>>>>>> young people;-)
>>>>>>>>> 
>>>>>>>>> Not all that many here on the list, but a big market segment that
>>>>>> Leica has,
>>>>>>>>> up to now, seldom addressed or accessed.
>>>>>>>>> 
>>>>>>>>> Young people get older and - if the Sofort makes them happy - may
>>>>> well
>>>>>> stick
>>>>>>>>> with the brand and take a closer look at what else it has to offer.
>>>>>>>>> 
>>>>>>>>> Just like the MINI drivers who move on and up to BMWs. A perfectly
>>>>>> logical
>>>>>>>>> marketing strategy.
>>>>>>>>> 
>>>>>>>>> Douglas
>>>>>>>>> 
>>>>>>>>> 
>>>>>>>>> 
>>>>>>>>>> On 17.09.2016 22:55, Peter Dzwig wrote:
>>>>>>>>>> Does it really merit comment?
>>>>>>>>>> 
>>>>>>>>>> Peter
>>>>>>>>>> 
>>>>>>>>>>> On 15/09/2016 19:48, John McMaster wrote:
>>>>>>>>>>> Not sure who the expected market is, although could maybe
>>>>> guess.....
>>>>>>>>>>> 
>>>>>>>>>>> http://en.leica-camera.com/Photography/Leica-Sofort
>>>>>>>>>>> 
>>>>>>>>>>> john
>>>>>>>>>>> 
>>>>>>>>>>> _______________________________________________
>>>>>>>>>>> Leica Users Group.
>>>>>>>>>>> See http://leica-users.org/mailman/listinfo/lug for more
>>>>> information
>>>>>>>>> 
>>>>>>>>> 
>>>>>>>>> _______________________________________________
>>>>>>>>> Leica Users Group.
>>>>>>>>> See http://leica-users.org/mailman/listinfo/lug for more
>>> information
>>>>>>>> 
>>>>>>>> 
>>>>>>>> _______________________________________________
>>>>>>>> Leica Users Group.
>>>>>>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>>>>>> 
>>>>>>> 
>>>>>>> _______________________________________________
>>>>>>> Leica Users Group.
>>>>>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> --
>>>>>> Mark William Rabiner
>>>>>> Photographer
>>>>>> http://gallery.leica-users.org/v/lugalrabs/
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> _______________________________________________
>>>>>> Leica Users Group.
>>>>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>>>> 
>>>>> 
>>>>> 
>>>>> --
>>>>> "Some People Drive, We Are Driven"
>>>>> // richard <http://www.richardmanphoto.com>
>>>>> richardmanphoto on Facebook and Instagram
>>>>> <https://instagram.com/richardmanphoto>
>>>>> 
>>>>> _______________________________________________
>>>>> Leica Users Group.
>>>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>>> 
>>>> _______________________________________________
>>>> Leica Users Group.
>>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>> 
>>> 
>>> _______________________________________________
>>> Leica Users Group.
>>> See http://leica-users.org/mailman/listinfo/lug for more information
>> 
>> _______________________________________________
>> Leica Users Group.
>> See http://leica-users.org/mailman/listinfo/lug for more information
> 
> 
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information


In reply to: Message from gerry.walden at icloud.com (Gerry Walden) ([Leica] No comments about the SOFORT ??)
Message from mark at rabinergroup.com (Mark Rabiner) ([Leica] No comments about the SOFORT ??)
Message from richard at richardmanphoto.com (Richard Man) ([Leica] No comments about the SOFORT ??)
Message from photo.philippe.amard at gmail.com (Philippe Amard) ([Leica] No comments about the SOFORT ??)
Message from gerry.walden at icloud.com (Gerry Walden) ([Leica] No comments about the SOFORT ??)
Message from jayanand at gmail.com (Jayanand Govindaraj) ([Leica] No comments about the SOFORT ??)
Message from gerry.walden at icloud.com (Gerry Walden) ([Leica] No comments about the SOFORT ??)