Archived posting to the Leica Users Group, 2016/09/18

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Subject: [Leica] No comments about the SOFORT ??
From: gerry.walden at icloud.com (Gerry Walden)
Date: Sun, 18 Sep 2016 08:14:51 +0100
References: <4eecd01cb7ef4a3aa4f21d0f7a08f27a@WhizzEXM01.whizz.org> <73d497c8-720e-2b7e-693f-53c15f18ae6f@summaventures.com> <4095228a-7157-eff0-695b-1c871e75c440@gmx.de> <03A3ED87-496E-4540-B110-708087CB53CD@frozenlight.eu>

This is very similar to the Fuji Instax, and appears to use the same film. I 
understand the Instax is very popular in the younger market segment and i 
feel sure Leica have done their research on this one. There is a big market 
out there so far untapped by Leica.

Gerry

Gerry Walden LRPS
www.gwpics.com
+44 (0)23 8046 3076 or
+44 (0)797 287 7932






> On 18 Sep 2016, at 06:01, Nathan Wajsman <photo at frozenlight.eu> wrote:
> 
> I find it hard to imagine that young people, for whom photos are something 
> you take with a mobile and share on Instagram, will spend the money on 
> buying the film for this device. The only people I know who use instant 
> photography are art types for whom the little prints are an ingredient in 
> further creation.
> 
> Cheers,
> Nathan
> 
> Nathan Wajsman
> Alicante, Spain
> http://www.frozenlight.eu <http://www.frozenlight.eu/>
> http:// <http://www.greatpix.eu/>www.greatpix.eu
> PICTURE OF THE WEEK: http://www.fotocycle.dk/paws 
> <http://www.fotocycle.dk/paws>Blog: http://nathansmusings.wordpress.com/ 
> <http://nathansmusings.wordpress.com/>
> Cycling: http://www.crazyguyonabike.com/belgiangator 
> <http://www.crazyguyonabike.com/belgiangator>
> YNWA
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
> 
>> On 18 Sep 2016, at 00:33, Douglas Sharp <douglas.sharp at gmx.de> wrote:
>> 
>> AFAIK - there's a group of potential customers that goes by the name of 
>> young people;-)
>> 
>> Not all that many here on the list, but a big market segment that Leica 
>> has, up to now, seldom addressed or accessed.
>> 
>> Young people get older and - if the Sofort makes them happy - may well 
>> stick with the brand and take a closer look at what else it has to offer.
>> 
>> Just like the MINI drivers who move on and up to BMWs. A perfectly 
>> logical marketing strategy.
>> 
>> Douglas
>> 
>> 
>> 
>> On 17.09.2016 22:55, Peter Dzwig wrote:
>>> Does it really merit comment?
>>> 
>>> Peter
>>> 
>>> On 15/09/2016 19:48, John McMaster wrote:
>>>> Not sure who the expected market is, although could maybe guess.....
>>>> 
>>>> http://en.leica-camera.com/Photography/Leica-Sofort
>>>> 
>>>> john
>>>> 
>>>> _______________________________________________
>>>> Leica Users Group.
>>>> See http://leica-users.org/mailman/listinfo/lug for more information
>>>> 
>> 
>> 
>> _______________________________________________
>> Leica Users Group.
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> 
> 
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Replies: Reply from mark at rabinergroup.com (Mark Rabiner) ([Leica] No comments about the SOFORT ??)
In reply to: Message from john at mcmaster.fr (John McMaster) ([Leica] No comments about the SOFORT ??)
Message from pdzwig at summaventures.com (Peter Dzwig) ([Leica] No comments about the SOFORT ??)
Message from douglas.sharp at gmx.de (Douglas Sharp) ([Leica] No comments about the SOFORT ??)
Message from photo at frozenlight.eu (Nathan Wajsman) ([Leica] No comments about the SOFORT ??)