Archived posting to the Leica Users Group, 2013/05/19

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Subject: [Leica] To tempt Fuji X users?
From: mark at rabinergroup.com (Mark Rabiner)
Date: Sun, 19 May 2013 16:23:30 -0400

I'm fond of both styles. The quick draw looking like it was done with a
pocket camera. And the full focus perhaps sheet film style. With corrected
perspective even.


On 5/19/13 12:24 PM, "Lottermoser George" <imagist3 at mac.com> wrote:

> 
> On May 18, 2013, at 3:21 PM, Mark Rabiner wrote:
> 
>> As you or anyone who studied photography knows traditional table top
>> photography gets full depth of field less so by stopping the lens all the
>> way down to f 64 on a view camera but by tilting the front lens standard
>> down so the plane of focus skims across the tops of your subjects.
>> Otherwise with sheet film you'd never get much of the thing in focus.
> 
> True. Though often with f:32 or 64 as well
> 
>> In the past
>> decade in food photography as in receipt books a style of photography has
>> come in in witch the pix appear to be done with the authors kids or 
>> spouses
>> point and shoot wide open.  I assume its expense to have a pro 
>> photographer
>> be with them for months at at time day and night as the recipes are put
>> together. Its gotten so in many recipe books even real photographers 
>> imitate
>> that armature snap shot look with better cameras simply by shooting wide
>> open. But with no flash. If you Google food photography you'll still see
>> plenty of shots with full depth of field as they've always been.
> 
> In fact the current "trend" in food photography is the use of selective 
> focus;
> to the point of using tilt/shift to take things out of focus rather than 
> bring
> them into focus.
> 
> Yes the classic approach is also used at least 50% of the time.
> 
> But if you want to earn $$ in food photography today you'll need to be 
> able to
> do both
> and with a fairly accomplished use of lighting as well.
> As always you also need to know how "fine food" actually "looks."
> In my (midwest) market most of the restauranteurs and publication art
> directors
> are looking for the "selective focus" approach.
> 
> One need only look to Gourmet, Epicurious, and Saveur to see what's 
> trending
> month to month.
> 
> Regards,
> George Lottermoser
> george at imagist.com
> http://www.imagist.com
> http://www.imagist.com/blog
> http://www.linkedin.com/in/imagist
> 
> 
> 
> 
> 
> 
> _______________________________________________
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-- 
Mark William Rabiner
Photography
http://gallery.leica-users.org/v/lugalrabs/




In reply to: Message from imagist3 at mac.com (George Lottermoser) ([Leica] To tempt Fuji X users?)