Archived posting to the Leica Users Group, 2011/06/15
[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]Mark, No, not just the sub-min spy cameras - there were the (in Europe) very popular Minox 35 models and the binocular segment, too. It would have been a good brand name for them to introduce a lower priced range under. Cheers Douglas On 15.06.2011 22:52, Mark Rabiner wrote: > Minox as a sub brand though was not about lower money but much smaller > size. > > Mark > > -------------------- > Mark William Rabiner > > > >> From: Douglas Sharp<douglas.sharp at gmx.de> >> Reply-To: Leica Users Group<lug at leica-users.org> >> Date: Wed, 15 Jun 2011 17:08:09 +0200 >> To: Leica Users Group<lug at leica-users.org> >> Subject: Re: [Leica] Another R option (now M9) >> >> The solution is sub-branding - for instance, BMW and >> MINI are both controlled by the same group (The BMW >> Group based in Munich) and address completely different >> target groups while maintaining their own charisma and >> brand identity. The clever bit is to give a brand a >> different name but still let everyone know where it >> really comes from. >> >> I gather that Leica attempted this in their liaison >> with Minox (another brand with charisma), but it just >> came at the wrong time. >> >> Cheers >> Douglas > > > _______________________________________________ > Leica Users Group. > See http://leica-users.org/mailman/listinfo/lug for more information >