[Leica] Another R option (now M9)

[mark at rabinergroup.com (Mark Rabiner)]

Minox as a sub brand though was not about lower money but much smaller size.

Mark

--------------------
Mark William Rabiner



> From: Douglas Sharp <douglas.sharp at gmx.de>
> Reply-To: Leica Users Group <lug at leica-users.org>
> Date: Wed, 15 Jun 2011 17:08:09 +0200
> To: Leica Users Group <lug at leica-users.org>
> Subject: Re: [Leica] Another R option (now M9)
> 
> The solution is sub-branding - for instance, BMW and
> MINI are both controlled by the same group (The BMW
> Group based in Munich) and address completely different
> target groups while maintaining their own charisma and
> brand identity. The clever bit is to give a brand a
> different name but still let everyone know where it
> really comes from.
> 
> I gather that Leica attempted this in their liaison
> with Minox (another brand with charisma), but it just
> came at the wrong time.
> 
> Cheers
> Douglas