Archived posting to the Leica Users Group, 2016/09/18

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Subject: [Leica] No comments about the SOFORT ??
From: jayanand at gmail.com (Jayanand Govindaraj)
Date: Mon, 19 Sep 2016 12:07:18 +0530
References: <88458113-25F2-4FD2-A6F9-B7BC6B72CD85@icloud.com> <D4044887.66828%mark@rabinergroup.com> <CAF8hL-E6fURB4EKUPukgY_08ha-jE8+8kb7LMpK=t=4xwdB=ng@mail.gmail.com> <CAJTEq28dy+7TYRdtZTwaKHmRks-MP0qTD69eo66N-X-cNMGdCQ@mail.gmail.com> <5F38F45A-B899-42E5-B14D-707F742721FA@icloud.com>

The millennials, as per the numerous studies that have been done to date,
are, by and large, far too careful with their money to pay six times the
cost of an Instax for a Sofort, for essentially the same product.
Cheers
Jayanand

On Mon, Sep 19, 2016 at 12:01 PM, Gerry Walden <gerry.walden at icloud.com>
wrote:

> Philippe
>
> Go back to your youth: the wild parties, the Polaroid pictures etc.etc.
> That is what makes the Instax (and maybe the new SOFORT) attractive. Just
> think, all those fun pics to pass amongst your friends with the cache of
> knowing/boasting about that you have a Leica, the camera for the rich. It
> will sell!!
>
> Gerry
>
>
> > On 19 Sep 2016, at 06:55, Philippe Amard <photo.philippe.amard at 
> > gmail.com>
> wrote:
> >
> > This is the part where I start feeling old ;-)
> >
> >
> > Amities
> > Philippe
> >
> >
> >
> >
> > 2016-09-19 7:45 GMT+02:00 Richard Man <richard at richardmanphoto.com>:
> >
> >> Young people LOVE the Instax!!!
> >>
> >> On Sun, Sep 18, 2016 at 10:35 AM, Mark Rabiner <mark at 
> >> rabinergroup.com>
> >> wrote:
> >>
> >>> As its going for 300 bucks I cant see any way its going to be made in
> the
> >>> new Leica circular mall in Wetzlar with wooden mallets by third
> >> generation
> >>> mallet hitters taking a beer break for lunch.. Its going to be made
> where
> >>> they have the space to do by the tens of thousands so at that's going
> to
> >> be
> >>> made by slave children in Thailand. (exaggeration but you get my point)
> >>>
> >>> .
> >>>
> >>>
> >>> On 9/18/16 3:14 AM, "Gerry Walden" <gerry.walden at icloud.com> wrote:
> >>>
> >>>> This is very similar to the Fuji Instax, and appears to use the same
> >>> film. I
> >>>> understand the Instax is very popular in the younger market segment
> and
> >>> i feel
> >>>> sure Leica have done their research on this one. There is a big market
> >>> out
> >>>> there so far untapped by Leica.
> >>>>
> >>>> Gerry
> >>>>
> >>>> Gerry Walden LRPS
> >>>> www.gwpics.com
> >>>> +44 (0)23 8046 3076 or
> >>>> +44 (0)797 287 7932
> >>>>
> >>>>
> >>>>
> >>>>
> >>>>
> >>>>
> >>>>> On 18 Sep 2016, at 06:01, Nathan Wajsman <photo at frozenlight.eu>
> >> wrote:
> >>>>>
> >>>>> I find it hard to imagine that young people, for whom photos are
> >>> something
> >>>>> you take with a mobile and share on Instagram, will spend the money
> on
> >>> buying
> >>>>> the film for this device. The only people I know who use instant
> >>> photography
> >>>>> are art types for whom the little prints are an ingredient in further
> >>>>> creation.
> >>>>>
> >>>>> Cheers,
> >>>>> Nathan
> >>>>>
> >>>>> Nathan Wajsman
> >>>>> Alicante, Spain
> >>>>> http://www.frozenlight.eu <http://www.frozenlight.eu/>
> >>>>> http:// <http://www.greatpix.eu/>www.greatpix.eu
> >>>>> PICTURE OF THE WEEK: http://www.fotocycle.dk/paws
> >>>>> <http://www.fotocycle.dk/paws>Blog: http://nathansmusings.
> >>> wordpress.com/
> >>>>> <http://nathansmusings.wordpress.com/>
> >>>>> Cycling: http://www.crazyguyonabike.com/belgiangator
> >>>>> <http://www.crazyguyonabike.com/belgiangator>
> >>>>> YNWA
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>
> >>>>>> On 18 Sep 2016, at 00:33, Douglas Sharp <douglas.sharp at gmx.de>
> >> wrote:
> >>>>>>
> >>>>>> AFAIK - there's a group of potential customers that goes by the name
> >> of
> >>>>>> young people;-)
> >>>>>>
> >>>>>> Not all that many here on the list, but a big market segment that
> >>> Leica has,
> >>>>>> up to now, seldom addressed or accessed.
> >>>>>>
> >>>>>> Young people get older and - if the Sofort makes them happy - may
> >> well
> >>> stick
> >>>>>> with the brand and take a closer look at what else it has to offer.
> >>>>>>
> >>>>>> Just like the MINI drivers who move on and up to BMWs. A perfectly
> >>> logical
> >>>>>> marketing strategy.
> >>>>>>
> >>>>>> Douglas
> >>>>>>
> >>>>>>
> >>>>>>
> >>>>>> On 17.09.2016 22:55, Peter Dzwig wrote:
> >>>>>>> Does it really merit comment?
> >>>>>>>
> >>>>>>> Peter
> >>>>>>>
> >>>>>>> On 15/09/2016 19:48, John McMaster wrote:
> >>>>>>>> Not sure who the expected market is, although could maybe
> >> guess.....
> >>>>>>>>
> >>>>>>>> http://en.leica-camera.com/Photography/Leica-Sofort
> >>>>>>>>
> >>>>>>>> john
> >>>>>>>>
> >>>>>>>> _______________________________________________
> >>>>>>>> Leica Users Group.
> >>>>>>>> See http://leica-users.org/mailman/listinfo/lug for more
> >> information
> >>>>>>>>
> >>>>>>
> >>>>>>
> >>>>>> _______________________________________________
> >>>>>> Leica Users Group.
> >>>>>> See http://leica-users.org/mailman/listinfo/lug for more
> information
> >>>>>
> >>>>>
> >>>>> _______________________________________________
> >>>>> Leica Users Group.
> >>>>> See http://leica-users.org/mailman/listinfo/lug for more information
> >>>>
> >>>>
> >>>> _______________________________________________
> >>>> Leica Users Group.
> >>>> See http://leica-users.org/mailman/listinfo/lug for more information
> >>>
> >>>
> >>>
> >>>
> >>> --
> >>> Mark William Rabiner
> >>> Photographer
> >>> http://gallery.leica-users.org/v/lugalrabs/
> >>>
> >>>
> >>>
> >>> _______________________________________________
> >>> Leica Users Group.
> >>> See http://leica-users.org/mailman/listinfo/lug for more information
> >>>
> >>
> >>
> >>
> >> --
> >> "Some People Drive, We Are Driven"
> >> // richard <http://www.richardmanphoto.com>
> >> richardmanphoto on Facebook and Instagram
> >> <https://instagram.com/richardmanphoto>
> >>
> >> _______________________________________________
> >> Leica Users Group.
> >> See http://leica-users.org/mailman/listinfo/lug for more information
> >>
> >
> > _______________________________________________
> > Leica Users Group.
> > See http://leica-users.org/mailman/listinfo/lug for more information
>
>
> _______________________________________________
> Leica Users Group.
> See http://leica-users.org/mailman/listinfo/lug for more information
>


Replies: Reply from gerry.walden at icloud.com (Gerry Walden) ([Leica] No comments about the SOFORT ??)
In reply to: Message from gerry.walden at icloud.com (Gerry Walden) ([Leica] No comments about the SOFORT ??)
Message from mark at rabinergroup.com (Mark Rabiner) ([Leica] No comments about the SOFORT ??)
Message from richard at richardmanphoto.com (Richard Man) ([Leica] No comments about the SOFORT ??)
Message from photo.philippe.amard at gmail.com (Philippe Amard) ([Leica] No comments about the SOFORT ??)
Message from gerry.walden at icloud.com (Gerry Walden) ([Leica] No comments about the SOFORT ??)