Archived posting to the Leica Users Group, 2012/06/02

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Subject: [Leica] OT: Wow
From: cummer at (H&ECummer)
Date: Sat, 2 Jun 2012 12:40:05 -0700
References: <>

> Date: Sat, 2 Jun 2012 11:16:31 -0500
> From: James Laird <digiratidoc at>
> Subject: [Leica] OT: Wow
> To: Leica Users Group <lug at>
> I'm sure this has been discussed before, but what's the reasoning
> behind the HUGE jump in price for the 50 Summicron ASPH. Went from
> $2295 to $7195 because of those four little letters! Even the 50
> Summilux ASPH is just $3995, so it's $3200 cheaper yet one full stop
> faster! By rights it should be priced at $8000 or more if you follow
> the logic. I don't get it. Wow.
> Jim Laird

Hi Jim,
Just wait awhile. Other lens prices will catch up. And the new M10 will  be 
more than the MM.
Incremental marketing.

Replies: Reply from jayanand at (Jayanand Govindaraj) ([Leica] OT: Wow)
Reply from richard at (Richard Man) ([Leica] OT: Wow)