[Leica] Will L survive

[don.dory at gmail.com (Don Dory)]

Comments about price coming from folk over fifty is a slight incongruity.
 We all remember the whatever that was only 5 cents and it is an outrage
that it is now twenty times that.  The point should be that a solution to an
imaging problem is on offer; if it is a good solution then people will step
up and pay whatever price it is.
The Japanese have stepped up with some incredible high ISO performance so
that a relatively slow lens could work in dim light.  Leica is coming up
with some very high quality very high speed lenses.  Two different
approaches, two different looks.  Price is a stupid test on a tool that can
make your image; this applies to a D3 for weddings in Nawlins to shooting
doctors with a Noctilux.

We all buy all kinds of things that disappear over time; could be wine,
could be cars, could be a trip someplace.  But investment in a tool that
will make a vision come true is priceless to quote one advertising campaign.

Besides, I have never lost money on a good quality lens.  Well crafted
lenses last more than a lifetime, just ask some of my early Zeiss and Leica
creations.

To quote someone I admired very much;

Happy Snaps.

On Thu, Sep 11, 2008 at 3:39 AM, Alastair Firkin <afirkin@afirkin.com>wrote:

> The comments on the cost of the new lens offering are of course a bit
> premature when they have not been announced, but I have no doubt they will
> be way out of my comfort zone, BUT this is what Leica do, and have done
> well. Design top lenes regardless of the cost. They may not survive, but it
> is the one thing they do better than anyone --- because NO ONE else really
> does it. Sometimes being in a niche works. Mind you if the share market 
> does
> not turn around soon I may be selling ;-)
>
> Cheers
>
> Alastair
>
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> Leica Users Group.
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>



-- 
Don
don.dory@gmail.com