Archived posting to the Leica Users Group, 2006/08/23

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Subject: [Leica] Another famous photographer went
From: Bartphotog at aol.com (Bartphotog@aol.com)
Date: Wed Aug 23 10:34:16 2006
 
In a message dated 8/23/06 1:13:54 AM, hoppyman@bigpond.net.au writes:

<< I was very interested to read, as well, that the Capa name was an
Americanisation, if you like of a Polish photographer to help gain
acceptance. >>

Yes, I've read somewhere (I can't place where, either.) a wonderful account 
of how "Robert Capa" (actually Andre Friedman, I believe) very consciously 
created that persona for himself, in effect an early example of 
"re-branding."

Bart