Archived posting to the Leica Users Group, 2006/01/08

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Subject: [Leica] Some Digital M "facts"?
From: red735i at earthlink.net (Frank Filippone)
Date: Sun Jan 8 08:14:57 2006

Through a link at the RF Forum comes this link.....

http://www.imaging-resource.com/NEWS/1136578523.html

It may be true, may be partially true, may be it is April 1 somewhere else
in the world......

Here is the complete text, incase you want to read it
here............................

Exclusive! - More detailed info on Leica M-series digital!
By Dave Etchells, The Imaging Resource
(Friday, January 6, 2006 - 15:15 EST)

Rumors of an M-series digital body from Leica have run rampant on the 'net
lately, but there's been little offficial confirmation of any of them. We
tracked down Leica USA Marketing Manager Christian Erhardt at the CES show
and gleaned official confirmation of a number of the camera's specs.

Rumors of a digital version of the classic Leica M-series cameras have been
swirling on the internet for months now, fueled by teasers on Leica's own
website, and remarks by Leica staff at industry and enthusiast functions. At
CES, we caught up with Leica US Marketing Manager Christian Erhardt, and
finally got a full run-down of the forthcoming camera's basic specs, albeit
with little to no comment on likely availability and pricing.

>From our chat with Mr. Erhardt, it's clear that the aim of the digital
M-series (henceforth Mdigital, for the sake of convenience, but that's our
designation, not Leica's) is to reproduce the experience of Leica's classic
rangefinders as closely as possible, while simply substituting a digital
sensor for the film. The ~10 megapixel digital sensor will be less than
full-sized (a 1:1.33 field of view ratio to 35mm), so all your lenses will
become slightly more telephoto than on a film-based body, but the user
experience will be very much the same as that of the M7. This means in part
that the rear-panel LCD will only be active in playback mode: Framing will
be determined by the usual viewfinder markings as seen on current film-based
models. (Although presumably adjusted to allow for the 1.33x crop factor.)
Manual focusing will be accomplished via the usual split-image rangefinder,
apparently without any electronic assistance or guidance.

In very good news for Leica fans and collectors, the Mdigital will accept
virtually all Leica lenses manufactured since 1954, the sole exceptions
being a few ultra-wide angle lenses that have too short of a back focus
distance.

Because the camera will be manually focused, the shutter lag will be very
short. While the specific number wasn't available during our discussion, Mr.
Erhardt said that it should be very fast, on the order of that of film-based
M-series cameras.

Price and availability are of course the biggest questions, but here Leica
will continue to hold their cards close to their corporate vest. It does
seem though, that people hoping for an official announcement at PMA in late
February will be disappointed: We have it on good authority that there's
almost no chance that the formal announcement will be made that early.
(Given Leica's fondness of making major product announcements at the
biannual Photokina show in Germany, it seems likely that this fall's show in
September would be a reasonable venue for an announcement of this sort, but
Leica themselves are saying nothing at all regarding likely dates.)

As to price, there is also no official statement yet of what it might be.
Rumors on the web have suggested something in the vicinity of $5,000, but
Leica themselves are neither confirming nor denying these rumors at this
time. We do hope that they'll ultimately prove to be inflated: A price of
$5,000 would be hard to support for a 10-megapixel rangefinder, even one
made by Leica.

In the film-based world, Leica's M-series have long commanded
extraordinarily high prices relative to cameras that could remotely be
considered their competition. Film-based Leicas are rather different beasts
than any Mdigital, though: The product of German engineering raised almost
to an art form, Leica cameras are marvels of design and manufacturing. More
to the point, a 50 year old Leica rangefinder camera married with the superb
Leica optics is as technically relevant to fine-art photography today as it
was the day it was manufactured. Even five years from now though, a Mdigital
will almost certainly be severely out of date in terms of its technology,
and will become increasingly so with each passing year -- and twenty years
from now will there even be such things as USB connectors or SD memory cards
and card readers?

Relative to the camera's actual operation, there is one area in which we
question Leica's decision to avoid any form of live sensor output from the
camera, and that's focus accuracy. In testing digital SLRs under very
exacting conditions, we've seen evidence that even sophisticated autofocus
systems designed for the film-based world are hard-pressed to focus with
sufficient accuracy relative to the extremely fine resolution of digital
sensors. With 8 to 12 million pixels crammed into an area only 40-50% the
size of a 35mm frame, modern dSLRs reveal focus errors that in the past
would have gone entirely unnoticed on film. We wonder whether an unmagnified
split-image rangefinder will be able to discriminate focus finely enough to
render reliably sharp images on the Mdigital's 10-megapixel 1.33x sensor. It
really shouldn't be all that difficult for Leica to add some sort of focus
indication to the Mdigital's viewfinder, using a standard contrast detection
approach. Given the improved focus accuracy this could potentially provide,
we hope Leica will consider including such a feature, even though it might
change the experience slightly for the end user. (A menu option could always
disable the focus indicator for those who didn't wish to use it.)

Make no mistake, the Mdigital will almost certainly be a superb piece of
engineering, and the first true M-series experience in the digital realm for
the Leica faithful. But would a price of $5,000 really be supportable, for a
camera that will be fixed at a specific point in the technological timeline?

Of course, Leica's standard of commercial success for the camera will be
greatly different from that of mass-market products in the broader retail
channel. A month's worth of sales volume for a typical high-end consumer
digicam would probably exceed Leica's expectations for the entire production
life of the Mdigital. (At $5,000 apiece, a total production run of only
10,000 would probably be viewed as a success.) That said, we sincerely hope
that Leica will be able to bring the camera to market at a price point far
below that currently being rumored.

Much will obviously depend on just how well the camera tests-out when it is
finally released. If it can deliver clean, color-accurate 10-megapixel
images and has good noise characteristics up to ISO 1600 or so, it might be
argued that even fairly sizeable future improvements beyond that point won't
be terribly significant, in terms of the photos the camera delivers. Even a
20 megapixel sensor would represent only a 40% increase in linear
resolution, and digital images from 1.3x sensors at ISO 1600 already far
surpass the quality levels of any ISO 1600 film ever marketed. The one
technological development that would make a noticeable difference to users
would be a move to a full-frame sensor and the true wide angle capability
that it would provide. It seems safe to assume that such a camera will
eventually appear in the Leica lineup, although possibly not for a few years
yet. While the above arguments support the idea that the Mdigital will be a
viable photographic platform over the medium term (10-15 years, say) the
question of whether SD cards and readers will be available 20 or 50 years
hence does seem to place the Mdigital and its successors into a different
category than the film-based Leicas of the past. (Of course, one
counterargument is that a limited technological life span and fewer units on
the market could actually increase the collector's value of the Mdigital.)

Whatever the case, the Mdigital is certain to be a significant product,
marking as it will the transition of one of the most revered camera lines in
history to the digital realm. We'll eagerly await its eventual appearance,
and promise our readers and the Leica community the full test and review of
its capabilities that a product of its stature deserves, as soon as
production-quality samples are available.

In the meantime, here's a summary of what we currently know about the
Mdigital:

Roughly the same size as the M7 (~2.5mm thicker than current models)
~10 megapixel sensor (CCD, not CMOS)
1.33x crop factor (28mm will become 35mm effective focal length)
Compatible with all lenses since 1954, except for a few wide angles with
very short back focus distances
SD card support
LiIon battery
No video output, no live LCD viewfinder (LCD will operate in playback mode
only)
Framing to be done via crop marks in the viewfinder, as on current M-series
models
Manual focusing, focus determination via a split-image rangefinder as on
current models
"No" shutter lag (no spec yet, but it should be very, short, given that no
time will be required for autofocus operation)
Price: Rumored in the range of $5,000, but no confirmation of this from
Leica as yet.
Formal announcement date not specified, but Leica has said that it
definitely won't be at PMA 2006. Photokina seems a more likely target, but
again, there's been no confirmation of this by Leica.
Stay tuned (but don't hold your breath just yet): We'll bring you additional
details of the Mdigital as they are available, and will certainly give the
camera our full attention as soon as production samples are available!



In reply to: Message from red735i at earthlink.net (Frank Filippone) ([Leica] Some Digital M "facts"?)