Archived posting to the Leica Users Group, 2005/05/27[Author Prev] [Author Next] [Thread Prev] [Thread Next] [Author Index] [Topic Index] [Home] [Search]
Believe it or not, I think Leica could learn a lot from LOMO: Here was a toy that was incredibly well marketed. The LOMO Club was, if I remember correctly, actually run by the company that had exclusively rights to distribute the LOMO world wide and it did a masterful job of selling LOMO as a lifestyle. According to the hype, the LOMO wasn't just a camera, it was a tool that went beyond photography (Lomography) and brought art to the masses. You didn't need to spend a fortune on M4's and M lenses, how-to books, or lessons. All you had to do was point and shoot and you were an artist. Even here in Japan people would gush when you mentioned LOMO (even though most hadn't actually used one.) All of the marketing made LOMO users feel part of a larger community. It made people who didn't have a LOMO want to join the community. It made all of the above forget the LOMO was basically a plastic toy you might get for subscribing to a magazine. You figure a company with Leica's history and name should be able to find marketers at least half that good.