Archived posting to the Leica Users Group, 2004/10/27

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Subject: [Leica] Re: Interview on Zeiss Ikon
From: luisripoll at (Luis Ripoll (Of))
Date: Wed Oct 27 09:58:12 2004

My grandmother give me in Legacy when she was dead in 1962 a nice
Longines, it is still working without any problem up to 3 months ago,
it's stopped and 42 years later I'll send it to the factory, like a old
and nice Leica M3.

Maybe I'm the ..."last romantic", but I'm afraid to be dependent on a
camera or a watch of a pair of batteries, or some plastic ....TIC, TAC
is nicer.

And congratulations for the Japanese industry, Switzerland still have
the chocolate, and true and not mechanical cows.

Luis Ripoll

LR Music
Arimon, 11
08022 Barcelona
Tel. 00(34) 93 418 6534
Fax 00(34) 93 418 6521

-----Mensaje original-----
[] En nombre
de B. D. Colen
Enviado el: mi?rcoles, 27 de octubre de 2004 16:30
Para: 'Leica Users Group'
Asunto: RE: [Leica] Re: Interview on Zeiss Ikon

Oh, one last thing - The Swiss watch story is one of the greatest
examples of all times of an unbelievably stupid marketing decision: for
those who may be unaware of it - a Swiss company invented the quartz
watch - and the Swiss, distaining the idea of non-traditional watches,
sold/gave/licensed? it to the Japanese, resulting in the precipitous
decline and near extinction of the Swiss watch industry.

And in the story of that disaster are far better parallels to Leica's
marketing practices and views of itself and the rest of the photo world,
than are in the Lego story. ;-)

-----Original Message-----
[] On Behalf Of
Emanuel Lowi
Sent: Wednesday, October 27, 2004 10:12 AM
Subject: [Leica] Re: Interview on Zeiss Ikon

Didier Ludwig wrote:

> Comparing Leica vs. digital (today) to swiss watch manufacturers vs. 
> quartz
> (70ies) makes quite sense. Only the top swiss brands
> with the upperclass
> mechanical watches have survived this battle.
> Meanwhile, many things have changed. Most of these
> brands (not IWC) and
> especially the heart of this industry, the clockwork
> manufactury ETA, are 
> today owned by the Swatch group - a swiss company,
> too, but making it's 
> money with - quartz watches!
> So the analogy could be Swatch = Cosina?...

Here's another analogy from the local paper's business
section the other day.

"Danish toymaker Lego Co. said yesterday it has yet to
recover from a financial crisis and expects to record
a loss this year despite an elaborate recovery plan
that included increased focus on its classic products.
The company, whose coloured plastic building blocks
have been a  favourite children's toy for decades,
also said that 18-year chief executive Kjeld Kirk
Kristiansen resigned and was replaced by Joergen Vig
Kundstorp, a former senior vice-president for
corporate affairs.
Lego said it had laid off 1000 workers worldwide this
year, leaving it with 7400 employees.
The company said early this year it hoped to break
even in 2004, and said two months ago it was on track
to do so. However, sales in North America and Japan
were poor, and increased competition from companies
like Montreal-based Mega Bloks and price pressure in
the toy business has taken its toll, Lego said.
Overall, sales in Europe have also been disappointing,
although sales grew in southern and eastern Europe as
markets opened up.
As part of its cost-cutting moves, Lego said it would
spin off its four amusement parks into a separate
company with an eye towards selling the division
The company isn't publicly traded, but has published
earning reports since 1997.
Founded in 1932, Lego's name was invented by combining
the first two letters of the Danish word Leg godt
(play well) without knowing that the word in latin
means "I assemble."

Lego = Leica
Mega Bloks = Cosina

Emanuel Lowi

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In reply to: Message from bdcolen at (B. D. Colen) ([Leica] Re: Interview on Zeiss Ikon)