Archived posting to the Leica Users Group, 2004/10/27

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Subject: [Leica] Re: Interview on Zeiss Ikon
From: bdcolen at (B. D. Colen)
Date: Wed Oct 27 07:25:59 2004

Extremely bad analogy:

Lego (LEEgo ;-) ) is a product so ubiquitous that it is close to it's
name being a generic for 'plastic snap blocks.' It is not a limited
market, upper class kind of product whose day has come and gone. Yes,
there have been pressures in the toy industry, and they have to move to
meet them. 

That's a far cry from the Leica situation.

-----Original Message-----
[] On Behalf Of
Emanuel Lowi
Sent: Wednesday, October 27, 2004 10:12 AM
Subject: [Leica] Re: Interview on Zeiss Ikon

Didier Ludwig wrote:

> Comparing Leica vs. digital (today) to swiss watch manufacturers vs. 
> quartz
> (70ies) makes quite sense. Only the top swiss brands
> with the upperclass
> mechanical watches have survived this battle.
> Meanwhile, many things have changed. Most of these
> brands (not IWC) and
> especially the heart of this industry, the clockwork
> manufactury ETA, are 
> today owned by the Swatch group - a swiss company,
> too, but making it's 
> money with - quartz watches!
> So the analogy could be Swatch = Cosina?...

Here's another analogy from the local paper's business
section the other day.

"Danish toymaker Lego Co. said yesterday it has yet to
recover from a financial crisis and expects to record
a loss this year despite an elaborate recovery plan
that included increased focus on its classic products.
The company, whose coloured plastic building blocks
have been a  favourite children's toy for decades,
also said that 18-year chief executive Kjeld Kirk
Kristiansen resigned and was replaced by Joergen Vig
Kundstorp, a former senior vice-president for
corporate affairs.
Lego said it had laid off 1000 workers worldwide this
year, leaving it with 7400 employees.
The company said early this year it hoped to break
even in 2004, and said two months ago it was on track
to do so. However, sales in North America and Japan
were poor, and increased competition from companies
like Montreal-based Mega Bloks and price pressure in
the toy business has taken its toll, Lego said.
Overall, sales in Europe have also been disappointing,
although sales grew in southern and eastern Europe as
markets opened up.
As part of its cost-cutting moves, Lego said it would
spin off its four amusement parks into a separate
company with an eye towards selling the division
The company isn't publicly traded, but has published
earning reports since 1997.
Founded in 1932, Lego's name was invented by combining
the first two letters of the Danish word Leg godt
(play well) without knowing that the word in latin
means "I assemble."

Lego = Leica
Mega Bloks = Cosina

Emanuel Lowi

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In reply to: Message from lowiemanuel at (Emanuel Lowi) ([Leica] Re: Interview on Zeiss Ikon)