Archived posting to the Leica Users Group, 2004/10/26

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Subject: [Leica] Interview on Zeiss Ikon
From: rangefinder at (Didier Ludwig)
Date: Tue Oct 26 15:40:04 2004
References: <>


Comparing Leica vs. digital (today) to swiss watch manufacturers vs. quartz 
(70ies) makes quite sense. Only the top swiss brands with the upperclass 
mechanical watches have survived this battle.

Meanwhile, many things have changed. Most of these brands (not IWC) and 
especially the heart of this industry, the clockwork manufactury ETA, are 
today owned by the Swatch group - a swiss company, too, but making it's 
money with - quartz watches!

So the analogy could be Swatch = Cosina?...

But expecting the Solmsers to be wise is definitely another question :-(

A Fortis Spacematic Chronograph Alarm fan

>...I can only hope that Leica will be wise enough to survive the digital 
>and L vs Z wars as not a few Swiss watch
>companies did the quartz war.
>an IWC fan

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