Archived posting to the Leica Users Group, 2004/09/26

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Subject: [Leica] Leica donation to students
From: leicagalpal at (Kit McChesney)
Date: Sun Sep 26 09:11:00 2004


The intern as a part-time administrator of this program is a great idea.
Maybe Leica could even pay the intern partly in gear, partly cash! 


-----Original Message-----
[] On Behalf Of
B. D. Colen
Sent: Sunday, September 26, 2004 7:08 AM
To: 'Leica Users Group'
Subject: RE: [Leica] Leica donation to students

Your attitude, Karen, is precisely why this won't work and why Leica
will go down the tubes. They already have, and pay for, the office
space, the phone, etc. It's all part of a huge overhead pot. Sure, it
means shifting "expenses" around. And as to the $50K and benefits - they
could have this program based in the US, and run by an intern on
contract for $22K and no benefits. ;-)

There are reasons always reasons why something won't work - the trick is
finding reasons why something WILL work.

I don't know about your students, but I have students who would sell
their boyfriend/girlfriend to be able to own a Leica. In fact my most
"successful" student thus far - he is now signed up with one of the
agencies, shoots major league baseball, and on and on and on - scrimped
and saved and bought himself a used M 6 and a couple Cosina lenses. And
he's not some pie-in-the-sky nutty art student; his main cameras are
Canon EOS digitals.

You may be right that something like this kind of program, whatever it's
configuration, won't work. But the sad reality is that if you're right,
leica is dead. Because the only way Leica will survive as a meaningful
brand is if it can hook the next generation of photographers; it can't
survive if it continues to sell only to old farts like me and not as old
farts like you. And because the Leica price points are so high, they are
going to need some loss leaders to get the next generation in the door.
-----Original Message-----
[] On Behalf Of
Karen Nakamura
Sent: Saturday, September 25, 2004 11:44 AM
To: Leica Users Group
Subject: Re: [Leica] Leica donation to students

>I mean Leica get "free cameras" to refurbish and in most cases it 
>wouldn't be more than a quick check over, wiped down and ready to hand 
>out to some on the way kid showing potential talent.

Hasselblad was doing this program where you could trade in your 
500C/M for a credit towards a new 503CW or 203FE/205FCC. The problem 
was that there was so much good 'blads out there that would't die, 
and they were depressing the market for new equipment.

Alas,  Leica has that problem as well.

Now, can we have a raise of hands of people who would donate their 
Leicas to this program?  It sounds great on paper, but I don't think 
it'd fly.  You'd get a lot of Canons, Nikons, Minoltas, and Yashicas, 
but Leicas?

If I was feeling generous, I'd sell my Ms on ebay  and donate the 
money directly to a charity.  The overhead on these things are much 
more than people think.  Consider this: if Leica dedicated *one* 
person to work half time on this for a year, it'd cost them at 
*least* $50,000 if not $100,000 in wages, benefits, office space, and 
telephone equipment.  And this is with zilch costs in marketting this.

Do you think they'd have any chance of selling 200-400 more M cameras 
because of the wonderful advertising effect of this program and thus 
recoup their costs?

Sheeez. I'm supposed to be the professor in the ivory tower. Do you 
guys actually work in the real world?


Karen Nakamura
Leica Users Group.
See for more information

Leica Users Group.
See for more information

Replies: Reply from mail at (Karen Nakamura) ([Leica] Leica donation to students)
In reply to: Message from bdcolen at (B. D. Colen) ([Leica] Leica donation to students)