Archived posting to the Leica Users Group, 2004/09/24

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Subject: [Leica] new 1ds mark II
From: leicagalpal at earthlink.net (Kit McChesney)
Date: Fri Sep 24 13:40:45 2004

Hey, B.D., you're starting to sound like me now! I'm always suggesting
radical things like this to Leica! I don't think they're taking me up on
many of them, but I keep trying! ;-)

Kit

-----Original Message-----
From: lug-bounces+leicagalpal=earthlink.net@leica-users.org
[mailto:lug-bounces+leicagalpal=earthlink.net@leica-users.org] On Behalf Of
B. D. Colen
Sent: Friday, September 24, 2004 1:30 PM
To: 'Leica Users Group'
Subject: RE: [Leica] new 1ds mark II

B.D. offered these nuggets of guerrilla marketing advice:

... I wonder...What do you suppose would happen if Leica offered that back
at cost? That's
right - at cost? Let's suppose that the back COSTS $1500 to produce.
Suppose they sold it for $1500, which would allow any Leica R owner to
get into high quality digital for $1500. And would allow anyone else to
get into high quality digital AND Leica for the $1500 plus the cost of a
used R8...How many R bodies would Leica then sell? How many R lenses?
I'm no business man, but I'll bet they would make allot more money in
the long run selling that thing at cost, bringing new Leicaphiles into
the Leicatent  than they'll ever make selling it at 4K plus...


-----Original Message-----
From: lug-bounces+bdcolen=earthlink.net@leica-users.org
[mailto:lug-bounces+bdcolen=earthlink.net@leica-users.org] On Behalf Of
Nathan Wajsman
Sent: Friday, September 24, 2004 4:04 PM
To: Leica Users Group
Subject: Re: [Leica] new 1ds mark II


Juan Gea-Banacloche wrote:

> What baffles me is the pervasive comparison between Leica and Canon &
> Nikon in terms of bang for the buck. Has Leica ever been "competitive"

> (value for money) in the SLR arena? My impression is that they stopped

> even trying decades ago. Don't get me wrong, the R8 and R9 may be 
> absolutely wonderful machines, but do they offer more features (for a 
> similar cost) than the flagship Nikon or Canon? In this context, the 
> pricing of the Digital Module seems quite standard for the company (or

> even less disproportionate than usual).

The difference is that in the analog world, Leica can credibly make the 
claim that its cameras are in a class of their own, designed to last a 
lifetime. This is amply demonstrated by the number of Leicaflexes, M3s 
and LTMs still in use among members of this group, and I have no doubt 
that current M6s will prove equally durable. However, when Leica enters 
the digital arena, no such claim can be made, and so a comparison to 
other makers of digital cameras is much more relevant.

Nathan
-- 
Nathan Wajsman
Almere, The Netherlands

General photography: http://www.nathanfoto.com
Seville photography: http://www.fotosevilla.com


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_______________________________________________
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See http://leica-users.org/mailman/listinfo/lug for more information


In reply to: Message from bdcolen at earthlink.net (B. D. Colen) ([Leica] new 1ds mark II)