Archived posting to the Leica Users Group, 2004/02/02

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Subject: Re: [Leica] Re: How much should I charge?
From: "Keith R. Wessel" <>
Date: Mon, 2 Feb 2004 17:35:35 -0800
References: <> <009201c3e9ec$75c033f0$0201a8c0@zoomtopia>

I read once that you should charge as if you had the overhead of your
competition.  For example, what if you had to pay for monthly rent,
insurance etc., on a studio; a separate phone line; advertising etc., etc.
I think it is good advice.  The point of the author was that if you ever
want to make a living doing this,  your customers will never be understand
why you want to charge more for the same thing when your costs go up.

- ----- Original Message ----- 
From: "Dean" <>
To: <>
Sent: Monday, February 02, 2004 4:27 PM
Subject: [Leica] Re: How much should I charge?

> Hey!
> Peter Klein <> wrote:
> > Folks:  It's happened.  People are starting to ask for prints...
> > ...So what should I charge?
> Me, I charge people I like what I would be earning otherwise if I was
> overtime at work. I also figure that it takes me a while and I loose
> time that it means a whole day of lost overtime (I am lucky, and in my job
> the overtime is pretty much there for the asking). So, I charge one day of
> overtime. Plus everything (and I mean everything) I use, paper, chemicals
> (in my case), water, power, etc. I figure that why should I spend my free
> time doing something for someone, when I could otherwise be filling it up
> earning money. I take the view that doing this for people is costing me
> money that I am not earning.
> For people I don't like I charge double.
> I guess what I am saying is that one approach is to figure out what your
> free time is worth to you and charge accordingly. One way to do this is to
> compare it to what you would earn if you were working during that time.
> Another approach is to barter. One time, the vocalist girlfriend of I guy
> once shot arranged a small exhibition of some music/musician prints of
> in a kinda famous jazz club here in Tokyo for me, and in return I shot one
> of her concerts for her. That worked out well for all concerned.
> Hope this is of some help.
> Sooner,
> Dean Johnston
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In reply to: Message from "Dean" <> ([Leica] Re: How much should I charge?)